PPC Growth Marketing Manager

Numan; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Share options

Health insurance with Vitality

Flexible working options

Wellhub membership

Dog-friendly office in Farringdon

Job summary

Numan is hiring a Growth Marketing Manager to lead hands-on PPC, landing page testing and performance analysis. You will support the PPC Lead, translate strategy into live campaigns and run tests from ad copy to CMS pages.

You’ll work in Google Ads, build pages in our CMS, and pull weekly performance insights. Expect coaching from a PPC/AI expert and growth opportunities across channels, aligned with healthcare advertising rules.

Qualifications

• 3–5 years in performance or growth marketing.
• Hands-on PPC experience in Google Ads.
• Sharp ad copy skills: write tight, compliant copy and test properly.
• Experience running landing page tests with statistical significance.
• Comfort building and editing pages in a CMS.
• Strong analytical foundation and ability to link actions to results.
• AI-first instinct for tools and automation.

Responsibilities

• Build, edit and optimise campaigns in Google Ads and Google Ads Editor under the PPC Lead.
• Manage keywords, negatives, budgets and bids with reasoned changes.
• Monitor performance, search terms and diagnostics to catch issues early.
• Support value-based bidding and LTV-led optimisation beyond CPA.
• Write, test and iterate responsive ad headlines/descriptions/assets.
• Run structured ad copy testing with clear hypotheses and documented results.
• Use AI tools to draft copy variants within Numan’s brand voice.
• Build and edit landing pages in the CMS, from quick variants to new pages.
• Plan and run A/B tests on landing pages with hypotheses, sample sizes, metrics.
• Match landing page messaging to search intent and ad copy.
• Collaborate with design/brand/product on changes needing more than CMS edits.
• Own weekly performance analysis across PPC and landing pages and report CAC, LTV and payback.
• Use Looker/Amplitude to pull insights and automate reporting.

Skills

Google Ads

PPC management

Landing pages

A/B testing

Google Ads Editor

AI tools

Analytics

CMS editing

Tools

Looker

Amplitude

CMS

Job description

About Numan

Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.

Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.

To deliver on our transformative mission, we are guided by our 5 company values:

• Patients first.


• Learn fast.


• Own the quality.


• Succeed together.


• Care deeply.

Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!

The Role:

We’re looking for a Growth Marketing Manager to work hands-on across PPC, landing page testing and performance analysis at Numan. Reporting into the Head of Growth, you’ll support our PPC Lead day to day and turn their strategy into live campaigns, ad copy tests and landing pages.

The job covers the whole path from search ad to sign-up. You might spend the morning writing and testing ad copy in Google Ads, and the afternoon building a landing page variant in the CMS. Every week you’ll pull the numbers together and explain what moved and why.

You’re comfortable in Google Ads and Google Ads Editor and can make considered changes without a step-by-step brief. You’re happy building and editing pages yourself in a CMS. You also reach for AI and tooling to take the repetitive work out of the day and get to insight faster.

In return you get close coaching from a PPC and AI expert, and room to grow into a wider growth remit across channels and experimentation.

What you’ll do:

• Build, edit and optimise campaigns in Google Ads and Google Ads Editor, under the direction of the PPC Lead


• Manage keywords, negatives, budgets and bids day to day, with a clear reason behind every change


• Keep accounts healthy: monitor performance, search terms and diagnostics, catch issues early and dig into the cause


• Support value-based bidding, signal quality and LTV-led optimisation as we move beyond first-order CPA


• Write, test and iterate responsive search ad headlines, descriptions and assets such as sitelinks and callouts


• Run a structured ad copy testing programme with clear hypotheses and documented results


• Use AI tools to draft and review copy variants faster, within Numan’s brand voice


• Work within healthcare advertising rules and handle policy disapprovals as they come up


• Build and edit landing pages in our CMS, from quick variants to new campaign pages


• Plan and run A/B tests on landing pages with a clear hypothesis, sample size and success metric for each


• Match landing page messaging to search intent and the ad copy that sends people there


• Work with design, brand and product on changes that need more than a CMS edit


• Own the weekly performance analysis across PPC and landing pages: what changed, why it changed and what to do next


• Report against CAC, LTV and payback as well as platform metrics


• Use Looker, Amplitude and similar tools to pull insight, and automate the repetitive parts of reporting


• Share findings with the PPC Lead, the Head of Growth and the wider growth team

You’ll need:

• 3–5 years in performance or growth marketing, with hands-on PPC experience in Google Ads


• Confidence working directly in Google Ads and Google Ads Editor and making well-reasoned changes


• Sharp ad copy skills: you can write tight, compliant copy and test it properly


• Experience running A/B tests on landing pages or ad copy, and a working grasp of statistical significance


• Comfort building and editing pages in a CMS


• A strong analytical foundation: you can explain what’s happening in the numbers each week and link actions to results


• An AI-first instinct for tools and automation that remove friction from the day


• A real appetite to learn from an expert, ask good questions and take on more as you grow


• High execution energy and ownership; you get things live without waiting for the perfect brief


• Comfort working in a regulated or compliance-aware environment

Our benefits include…

• Share options.


• 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).


• Health insurance with Vitality.


• Electric car salary sacrifice scheme with Octopus.


• Enhanced maternity and parental leave.


• A day off on your Birthday!


• Nursery benefit provided by YellowNest.


• Employee assistance programme (access to therapy, financial planning and discounts).


• Generous pension (includes both employee and employer contributions).


• Flexible working options, including a dog-friendly office in Farringdon.


• Personal training and development budget via Learnerbly.


• Wellhubmembership, giving you access to over 2,000 locations in the UK.


• Cycle to work scheme.


• Season ticket loan.


• Discount on Numan products for your friends and family.


• Paid volunteering days.


• An additional 2 weeks off once you reach your 5th anniversary with Numan.

Diversity at Numan

At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.

We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.

Embracing diversity isn’t just our goal; it’s our strength, driving us towards a more inclusive future.