Paid Social Advertising Manager

eMed; Greater London; On-site; GBP 55,000 - 90,000; Full time

Benefits offered by this job

Competitive Salary

25 days holiday

Snacks & Breakfast

Monthly socials

Health care cash plan

Headphone allowance

Life insurance

Pension match

Cycle to work

Job summary

SheMed is a London-based, office‑based role focused on building and scaling paid social campaigns. You will own day‑to‑day management across Meta and TikTok, drive testing, and optimize CAC, CPA, and ROAS to fuel growth for a fast‑moving women’s health brand.

The role requires strong collaboration with Growth, Brand, CRM, Product and Data teams, and a proactive approach to identifying opportunities while adapting to platform changes.

Qualifications

• Hands-on paid social experience required in high-growth D2C/health brands.
• Proficient with Meta Ads Manager and TikTok Ads Manager.
• Strong understanding of CAC, CPA, ROAS, CTR and LTV metrics.

Responsibilities

• Own day-to-day management and optimization of paid campaigns across Meta and other channels.
• Drive testing and growth with a continuous creative testing roadmap.
• Manage large budgets with focus on CAC, CPA and ROAS.
• Collaborate with Growth, Brand, CRM, Product and Data teams to align goals.
• Translate data into actionable briefs and insights; identify opportunities for scale.

Skills

Meta Ads Manager

TikTok Ads Manager

CAC/CPA/ROAS metrics

Budget management

Creative testing

Data analysis

Cross-functional collaboration

Communication

Fast-paced environment

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

SheMed is transforming women’s healthcare with bold innovation and a relentless focus on results. As leaders in personalised healthcare, we empower women on their weight loss journeys through science-backed, GLP-1 focused programmes designed for sustainable, long-term success. Combining cutting-edge technology, tailored treatments, and a deep commitment to patient-centric care, we are setting a new standard in healthcare that puts women first.

With the energy and ambition of a start-up, we’re breaking barriers and redefining the healthcare experience. Innovation drives everything we do from crafting intuitive, results-oriented programmes to seamlessly integrating healthcare into the fast-paced lives of modern women.

**Please note: This is an office-based role, Monday to Friday, 9am – 6pm. We are based in Euston, London.

Purpose of Role

The Paid Social Advertising Manager will own and scale SheMed’s paid social activity, with a primary focus on Meta, alongside other channels such as TikTok, Reddit and X. You’ll be responsible for driving efficient customer acquisition through smart campaign strategy, relentless creative testing, and data-led optimisation. This is a hands‑on role for someone who loves performance marketing, moves quickly, and is excited to grow alongside one of the fastest-moving brands in women’s health.

What You’ll Work On

Paid Social Strategy & Performance

• Own the day‑to‑day management and optimisation of paid campaigns across Meta and other smaller channels.
• Support testing and growth.
• Manage large budgets against key performance targets, with a strong focus on CAC, CPA and ROAS.
• Identify opportunities to scale spend while maintaining acquisition efficiency.
• Monitor performance daily and move quickly when campaigns or audiences are underperforming.

Creative Testing & Optimisation

• Build and manage a continuous creative testing roadmap across messaging, formats, audiences and concepts.
• Work closely with Brand and Creative to develop a consistent pipeline of new performance creative.
• Turn campaign data into clear creative insights and actionable briefs.
• Identify winning concepts and iterate quickly to find further opportunities for scale.

Data & Growth

• Analyse performance across the full acquisition funnel.
• Use data to understand consumer behaviour and identify opportunities to improve conversion.
• Produce clear reporting on performance, learnings and next steps.
• Stay ahead of platform changes, competitor activity and emerging paid social opportunities.

Cross‑Functional Execution

• Work closely with Growth, Brand, CRM, Product and Data to ensure paid activity supports wider company goals.
• Coordinate campaigns around key launches, promotions and brand moments.
• Bring new ideas to the table and proactively identify opportunities rather than waiting for direction.

What We’re Looking For

• 2–4+ years of hands‑on paid social experience, ideally within a high‑growth D2C, consumer, health or wellness brand.
• Strong, hands‑on experience with Meta Ads Manager, including campaign setup, optimisation, scaling and reporting.
• Experience running and optimising campaigns on TikTok Ads Manager.
• A strong understanding of performance metrics including CAC, CPA, ROAS, CTR, CVR and LTV.
• Experience managing meaningful paid media budgets and making confident budget allocation decisions.
• Strong understanding of creative testing and what makes paid social creative convert.
• Commercial and analytical mindset with the ability to turn data into clear actions.
• Highly organised and able to manage multiple campaigns, tests and priorities at once.
• Comfortable working at speed in an environment where priorities can change quickly.
• Proactive, ambitious and eager to take ownership rather than wait to be told what to do.
• Strong communicator who can work effectively across creative, data, product and marketing teams.
• Excited by SheMed’s mission and motivated by the opportunity to grow with the company.

Perks at Work

• A mission‑driven team focused on closing the women’s health gap
• Competitive Salary
• 25 days holiday
• Breakfast and all day snacks
• Monthly socials
• Health care Cash Plan including physio, digital clinical appointments and wellbeing for you, your partner and children
• £80 contribution to noise cancelling headphones
• Life insurance cover of 4x salary
• Pension contribution matched up to 5%
• Cycle to work scheme

We want to make sure our interview process is fully accessible to everyone. Please let us know if you require any reasonable adjustments or physical accommodations for your visit to our office.

Please note that offers of employment are subject to receipt of satisfactory references and a enhanced DBS check.

WORKING AT SHEMED

Whether you work in one of our amazing offices, clinics or part of our remote clinician workforce, SheMed is highly collaborative and fun! You’ll have a chance to work in a fast‑paced environment with experienced industry leaders. We have a learning environment where you can make an impact.

WHO WE ARE

At SheMed our people aren’t just part of a team, they’re part of something bigger. We’re a vibrant community of creative thinkers and doers, forging the way for a new generation of healthcare. We’re only as good as our people. So, finding the best people is everything to us. We serve millions, but we choose our people one at a time…

DIVERSITY

We believe that difference inspires a better, healthier world. That’s why it’s at the heart of everything we do. From our people to our products, difference enriches every part of our business and creates a culture based on equality of opportunity, and in which all employees can progress their careers. We’re committed to creating an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, colour, religion, sex, pregnancy status, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, and any other characteristic protected by applicable law.