Paid Social Director & AI Lead

Dentsu Aegis Network Ltd.; Manchester; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading marketing agency is looking for a Paid Social Director & AI Lead to develop best-in-class strategies for managing paid social activities. This role involves managing client relationships, leading AI innovation, and team development in a dynamic environment focused on digital marketing strategies.

Responsibilities

• Develops overall strategy and manages client relationships.
• Manages direct reports and contributes to team development.
• Identifies AI tools to enhance paid social strategies.

Skills

Strategic Development

Client Relationship Management

AI Implementation

Budget Forecasting

Job description

Paid Social Director & AI Lead page is loaded

Paid Social Director & AI Lead

Apply locations Manchester - Bonded Warehouse Stafford time type Full time posted on Posted 9 Days Ago job requisition id R1092804 The purpose of this role is to develop best in class strategies and management of all Paid Social activity on assigned clients, to manage and develop theteamandserve as a point of escalation as needed, as well as leading Ai exploration and innovation.

Job Description:

Key responsibilities:

• Works closely with Head of Paid Social, develops and evangelises overall strategy and approach to the channel
• Ensures best practice and innovation in all Paid Social activities
• Manages and maintains client relationships and is the main point of escalation for client issues
• Typically works on multiple, large or complex clients and develops overall strategy and goals for the team
• Manages and develops direct reports and is accountable for complete team development
• Conducts forecasting for annual and monthly budgets and is responsible for growing account profitability
• Contributes to new business development when required

AI Exploration & Innovation

• Identify and evaluate AI tools and platforms relevant to paid social, creative automation, audience segmentation, and performance forecasting
• Lead pilot programs and proof-of-concept initiatives to test AI applications in real-world client scenarios
• Translate AI capabilities into actionable strategies and services for clients, driving measurable business outcomes
• Partner with internal stakeholders (data science, tech, strategy) to integrate AI into marketing workflows
• Educate clients and internal teams on the evolving AI landscape and its implications for digital marketing

Location:

Manchester - Bonded Warehouse

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

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