Paid Social Director & AI Lead

Dentsu, Inc.; Manchester; On-site; GBP 40,000 - 65,000; Full time

Job summary

A leading company in digital marketing, Dentsu, Inc. is looking for a Paid Social Manager to develop and implement top strategies for best practices in social media marketing. You will manage client relationships, lead a talented team, and drive innovation through AI technologies, ensuring client satisfaction and business growth.

Qualifications

• Proven experience in managing complex Paid Social campaigns.
• Strong track record of client relationship management.
• Experience leading teams and development of reporting.

Responsibilities

• Develops strategy and approach for Paid Social activities.
• Manages client relationships and escalates issues.
• Leads AI innovation and evaluates relevant tools.

Skills

Strategic Development

Client Relationship Management

Innovation in AI

Budget Forecasting

Job description

The purpose of this role is to develop best in class strategies and management of all Paid Social activity on assigned clients, to manage and develop the team and serve as a point of escalation as needed, as well as leading Ai exploration and innovation.

Job Description:

Key responsibilities:

• Works closely with Head of Paid Social, develops and evangelises overall strategy and approach to the channel
• Ensures best practice and innovation in all Paid Social activities
• Manages and maintains client relationships and is the main point of escalation for client issues
• Typically works on multiple, large or complex clients and develops overall strategy and goals for the team
• Manages and develops direct reports and is accountable for complete team development
• Conducts forecasting for annual and monthly budgets and is responsible for growing account profitability
• Contributes to new business development when required

AI Exploration & Innovation

• Identify and evaluate AI tools and platforms relevant to paid social, creative automation, audience segmentation, and performance forecasting
• Lead pilot programs and proof-of-concept initiatives to test AI applications in real-world client scenarios
• Translate AI capabilities into actionable strategies and services for clients, driving measurable business outcomes
• Partner with internal stakeholders (data science, tech, strategy) to integrate AI into marketing workflows
• Educate clients and internal teams on the evolving AI landscape and its implications for digital marketing

Location:
Manchester - Bonded Warehouse

Brand:
Dentsu Media

Time Type:
Full time

Contract Type:
Permanent