Paid Social Director & AI Lead

Dentsu Aegis Network; Manchester; On-site; GBP 45,000 - 70,000; Full time

Job summary

A leading marketing organization seeks a strategic leader for Paid Social activities, responsible for client management and team development. This full-time, permanent role involves innovation with AI tools to drive effective marketing strategies and outcomes. Join a dynamic team in Manchester, shaping the future of digital marketing.

Qualifications

• Proven experience in a leadership role within Paid Social.
• Strong background in developing strategies for complex clients.
• Experience in AI tools for marketing integration is preferred.

Responsibilities

• Develops and evangelizes Paid Social strategy and approach.
• Manages client relationships, serving as main escalation point.
• Leads AI exploration to enhance marketing strategies.

Skills

Client relationship management

Strategic thinking

Team development

AI integration

Budget forecasting

Job description

The purpose of this role is to develop best in class strategies and management of all Paid Social activity on assigned clients, to manage and develop theteamandserve as a point of escalation as needed, as well as leading Ai exploration and innovation.

Job Description:

Key responsibilities:

• Works closely with Head of Paid Social, develops and evangelises overall strategy and approach to the channel
• Ensures best practice and innovation in all Paid Social activities
• Manages and maintains client relationships and is the main point of escalation for client issues
• Typically works on multiple, large or complex clients and develops overall strategy and goals for the team
• Manages and develops direct reports and is accountable for complete team development
• Conducts forecasting for annual and monthly budgets and is responsible for growing account profitability
• Contributes to new business development when required

AI Exploration & Innovation

• Identify and evaluate AI tools and platforms relevant to paid social, creative automation, audience segmentation, and performance forecasting
• Lead pilot programs and proof-of-concept initiatives to test AI applications in real-world client scenarios
• Translate AI capabilities into actionable strategies and services for clients, driving measurable business outcomes
• Partner with internal stakeholders (data science, tech, strategy) to integrate AI into marketing workflows
• Educate clients and internal teams on the evolving AI landscape and its implications for digital marketing

Location:

Manchester - Bonded Warehouse

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent