Paid Social Director & AI Lead

Dentsu Aegis Network Ltd.; Manchester; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading marketing agency seeks a Paid Social Director & AI Lead based in Manchester. The role involves crafting innovative strategies, managing major client accounts, and spearheading AI-related initiatives. Ideal candidates must have substantial experience in paid social marketing and a strong grasp of AI applications in digital marketing.

Qualifications

• Strong background in Paid Social strategies required.
• Experience in managing teams and client relationships.
• Familiarity with AI tools and marketing workflows beneficial.

Responsibilities

• Develop overall Paid Social strategies and manage client relationships.
• Lead AI exploration initiatives and integrate AI into marketing.
• Conduct budget forecasting and oversee account profitability.

Skills

Strategic Management

Client Relationship Management

AI Tools Evaluation

Creative Automation

Performance Forecasting

Job description

Paid Social Director & AI Lead page is loaded

Paid Social Director & AI Lead

Apply locations Manchester - Bonded Warehouse Stafford time type Full time posted on Posted 9 Days Ago job requisition id R1092804 The purpose of this role is to develop best in class strategies and management of all Paid Social activity on assigned clients, to manage and develop theteamandserve as a point of escalation as needed, as well as leading Ai exploration and innovation.

Job Description:

Key responsibilities:

• Works closely with Head of Paid Social, develops and evangelises overall strategy and approach to the channel
• Ensures best practice and innovation in all Paid Social activities
• Manages and maintains client relationships and is the main point of escalation for client issues
• Typically works on multiple, large or complex clients and develops overall strategy and goals for the team
• Manages and develops direct reports and is accountable for complete team development
• Conducts forecasting for annual and monthly budgets and is responsible for growing account profitability
• Contributes to new business development when required

AI Exploration & Innovation

• Identify and evaluate AI tools and platforms relevant to paid social, creative automation, audience segmentation, and performance forecasting
• Lead pilot programs and proof-of-concept initiatives to test AI applications in real-world client scenarios
• Translate AI capabilities into actionable strategies and services for clients, driving measurable business outcomes
• Partner with internal stakeholders (data science, tech, strategy) to integrate AI into marketing workflows
• Educate clients and internal teams on the evolving AI landscape and its implications for digital marketing

Location:

Manchester - Bonded Warehouse

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent