Paid Social Consultant: Meta, TikTok & LinkedIn Growth

Dept Agency; Whitehall; Hybrid; GBP 42,000 - 65,000; Full time

Job summary

DEPT is seeking a Paid Social Consultant to join our Media Team in London or Manchester. The role focuses on developing, deploying, and optimizing paid social campaigns across Meta, TikTok, and LinkedIn, while measuring performance and driving client value.

You will collaborate with cross-functional teams, manage budgets above 100K per month, and stay ahead of paid social trends to deliver impactful results for high-profile clients.

Qualifications

• At least 2 years of paid social advertising experience, preferably in a digital agency.
• Experience with social advertising tooling (Smartly, Hunch, Adverity, Sprinklr).
• Understanding of Social KPIs and campaign optimization.

Responsibilities

• Development, setup and optimization of paid social campaigns across platforms (Meta, TikTok, LinkedIn).
• Analyze campaign data and generate insights for clients with actionable recommendations.
• Design and run A/B tests to optimize ads, targeting, and landing pages.
• Monitor performance metrics and optimize campaigns to align with goals and KPIs, ensuring client satisfaction.
• Allocate and manage budgets for paid social campaigns and prepare forecasts and media plans.
• Identify and define target audiences for effective ad targeting.
• Collaborate with design teams to create visuals or videos for campaigns.
• Implement and configure conversion tracking with data teams to measure success.

Skills

Paid social advertising

Campaign optimization

Tools

Smartly

Hunch

Adverity

Sprinklr

Job description

DEPT is seeking a Paid Social Consultant to join our Media Team in London or Manchester. The role focuses on developing, deploying, and optimizing paid social campaigns across Meta, TikTok, and LinkedIn, while measuring performance and driving client value.

You will collaborate with cross-functional teams, manage budgets above 100K per month, and stay ahead of paid social trends to deliver impactful results for high-profile clients.