Paid Social Account Executive

Paid Social Account Executive, EssenceMediacom – EMEA Activation Hub (London Based)

EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation, and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfill their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.

EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Mars, NBC Universal, Richemont, and Bayer.

Find out more at www.essencemediacom.com. Alternatively, follow us on LinkedIn, Twitter, Instagram, or Facebook.

Reports to: Paid Social Account Director

The role

We are the EssenceMediacom Worldwide Paid Social team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We work on a mix of blue-chip clients for both direct and brand-led initiatives including but not limited to: The Coca-Cola Company, EY, Dell, adidas & Bayer.

We are looking for a driven and enthusiastic individual to join EssenceMediacom Worldwide as a Paid Social Executive. This is an opportunity to quickly learn the processes and best practices for the creation, technical setup, and execution of Paid Social campaigns.

The successful candidate will be able to develop their career with EssenceMediacom as they will be enabled to continually improve and expand on their paid social skills, with growth opportunities both upwards and sideways. The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy.

Accountabilities include:

• Working with the Senior Executive or Account Manager to identify new opportunities for campaigns.
• Assisting in the creation of monthly client reviews - providing insights on campaign performance.
• Demonstrating confidence and clarity in communicating with the team, clients, and media owners.
• Developing knowledge and understanding of other EssenceMediacom departments/services.
• Maintaining strong working relationships with other relevant EssenceMediacom departments.
• Identifying new initiatives and opportunities on client accounts, for example, the testing of new platforms or new technologies for campaign improvements.
• Improving knowledge of client business to ensure greater appreciation of delivery in the overall mix.
• Keeping abreast of any developments in the Paid Social market.
• Gaining and developing experience in other media, such as wider biddable media.
• Fostering relationships with Facebook third-party technology partners.
• Fostering relationships with media owners including Facebook, Instagram, Twitter, and LinkedIn.
• Learning the basics of client account servicing and best practices in managing results to meet client KPIs.
• Taking commercial responsibility for campaign budgetary management including bookings and billing.
• Being responsible for requesting and chasing POs.
• Organizing budget caps to ensure agreed budgets are not exceeded.
• Ensuring all media spends are entered onto booking systems in a timely fashion.
• Being responsible for the technical setup of Paid Social campaigns with tracking systems as required.
• Being responsible for implementing campaigns into Paid Social providers and/or technology interfaces for buying.
• Taking ownership of small accounts/campaigns to demonstrate an understanding of how a Paid Social account/campaign evolves over time.
• Being responsible for accurate daily, weekly, and monthly reporting and commentary.
• Enacting under the direction of your managers the delivery, optimization, and reporting of Direct Response and Brand social media advertising campaigns across Facebook, Twitter.
• The appropriate use of tools to drive accountability, operational efficiencies, and actionable business insights; with the scoping of costs and agreed client outputs.
• Acting responsibly and professionally at all times, representing the team, department, and company.

A bit about your skills and experience:

• Have a basic understanding of the role of Paid Social in the digital mix.
• Basic understanding of digital and digital media.
• Highly organized and analytical.
• Team player & winning can-do attitude.
• Confident presenter.
• Demonstrate a good competency of using Microsoft Excel, Word, and PowerPoint.
• Be administratively competent.
• Strong attention to detail.
• Effective and efficient working style.
• Technical yet service industry suited with the potential to develop into client leadership and staff management roles.
• Able to communicate effectively with stakeholders.

About GroupM

GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, Wavemaker, EssenceMediacom, and each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as a leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development, and other business-critical capabilities. GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders, and people.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

(Please note this is a UK-based role and requires individuals to have the right to work in this location)