Paid Search (PPC) Account Manager

Barques Design, Ltd.; Birmingham; On-site; GBP 30,000 - 50,000; Full time

Job summary

Join a forward-thinking agency as a Paid Search (PPC) Account Manager, where your creativity and strategic thinking will drive success for local SMEs. This role offers the chance to craft and optimize Google Ads campaigns, collaborate with a talented design team, and build strong client relationships. With a focus on innovation and results, you'll be at the forefront of digital marketing, ensuring clients achieve their advertising goals. Enjoy a vibrant work environment in Birmingham, complete with generous holiday allowances and a supportive team culture. If you're passionate about PPC and eager to make an impact, this opportunity is perfect for you.

Benefits

30 days holiday

Pension plan

Relaxed working atmosphere

After-work social events

Qualifications

• 2+ years experience in PPC management within an agency or in-house.
• Proven success in managing Google Ads campaigns.

Responsibilities

• Develop and implement PPC strategies for diverse clients.
• Monitor and optimize campaign performance for maximum ROI.

Skills

PPC Management

Keyword Research

Ad Copywriting

Client Relationship Management

Analytical Skills

Education

Google Ads Certification

Google Analytics Certification

Experience in Digital Marketing

Tools

Google Ads

Google Analytics

Meta Ads

TikTok Ads

Twitter/X Ads

Job description

We work collaboratively with our clients to design and develop creative communications strategies and products that speak directly to their audience.

We combine creative communications with the latest technology to foster meaningful relationships between our clients and their customers.

We deliver powerful and creative communications that enable our clients to engage with their core audience and create growth.

Discovery is our thirst for knowledge. Before we design, write or create anything we need to understand you, your sector, audiences, competitors and your purpose.

We are seeking a highly motivated and experienced Paid Search (PPC) Account Manager to join our team and play a key role in the success of our clients' online advertising campaigns.

About the role

As a PPC Account Manager, you will be responsible for the planning, implementation, optimisation, and reporting of Google Ads campaigns for a diverse portfolio of local SME clients. You will work closely with our design team to develop engaging and effective creative assets, and you will be the primary point of contact for our clients, providing exceptional service and building strong relationships.

Responsibilities

• Develop and implement comprehensive PPC strategies across Google Ads for a variety of clients.
• Conduct thorough keyword research, competitor analysis, and audience targeting to maximise campaign effectiveness.
• Create and manage various campaign types, including Search, Display, Shopping, and Performance Max.
• Write compelling ad copy and optimise landing pages to drive conversions.
• Collaborate with the design team to develop high-quality visual assets for ads.
• Monitor campaign performance, analyse key metrics, and provide regular reports to clients.
• Proactively identify areas for improvement and implement optimisation strategies to enhance campaign ROI.
• Build and maintain strong relationships with clients, providing excellent communication and support.
• Stay up-to-date on the latest trends and best practices in PPC marketing.
• Contribute to the growth of the agency by identifying opportunities for cross-selling and upselling services.

Qualifications

• Google Ads certification (required)
• Google Analytics certification (required)
• At least 2 years of experience working in an agency environment or in-house marketing role, with a focus on PPC (required)
• Proven track record of successfully managing Google Ads campaigns (required)
• Experience with other social media advertising platforms (Meta Ads, TikTok, Twitter/X) is highly desirable
• Excellent communication, interpersonal, and presentation skills
• Strong analytical and problem-solving abilities
• Ability to work independently and as part of a team
• Passion for digital marketing and a commitment to delivering exceptional results

What we offer

As well as the usual suspects, including a pension plan and a competitive salary, we also offer:

• 30 days holiday, including bank holidays, plus extra time off for Christmas (including Christmas Eve)
• A relaxed working atmosphere at our home in the heart of Birmingham with great transportation links and within walking distance to some of the best pubs, restaurants and bars the city has to offer
• Some good old fashioned fun – we like spending time together and love the odd after-work tipple

Interested?

This is an exciting opportunity for an enthusiastic and ambitious person to join a team where your ideas and opinion will be valued. If you’re interested or would like to know more information about this role, get in touch and send us your CV – we’d love a chat!