Paid Search Marketing Manager

Compass Community; Birmingham; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

Compass Community Limited is seeking an experienced Paid Search Marketing Manager to drive high-quality enquiries and optimise performance across Google Ads and Microsoft/Bing Ads. You will own the paid search activity, monitor campaigns daily, and work with marketing and creative teams to improve conversion performance.

The role is based in Birmingham with hybrid working (3 days in office). You’ll combine data-driven insights with creative execution, managing budgets and delivering value for

Qualifications

• Highly analytical and results-focused.
• Experience in managing and optimising paid search campaigns.
• Comfortable translating data into clear recommendations.
• Organised and detail-oriented in their approach.
• Commercially minded, with understanding of how marketing contributes to growth.

Responsibilities

• Take ownership of Google Ads and Microsoft/Bing Ads accounts, ensuring campaigns are well-structured, effective and scalable.
• Monitor campaign performance daily, analysing enquiries, spend, conversion rates and cost per enquiry.
• Manage advertising budgets to maximise performance and value for money.
• Carry out keyword research and ongoing optimisation to improve efficiency.
• Create, test and refine ad copy and assets to improve engagement.
• Run A/B testing across campaigns and landing pages to drive improvement.
• Ensure conversion tracking is accurate and working.
• Produce clear reports and recommendations for decision-making.

Skills

Analytical

Paid search management

Data-driven

Attention to detail

Commercial mindset

Collaboration

Curiosity

Impact-driven

Tools

Google Ads

Microsoft Ads

Bing Ads

Performance Max

Job description

At Compass Community, everything we do is focused on creating brighter futures for children and young people. As we continue to grow our fostering services across the UK, we're looking for an experienced Paid Search Marketing Manager to help us connect with more people who could make a life-changing difference through fostering.

This is an exciting opportunity for someone who thrives on data, performance marketing and continuous optimisation. You'll take ownership of our paid search activity across Google Ads and Microsoft/Bing Ads, driving high-quality enquiries, improving campaign performance and ensuring our marketing investment delivers real impact.

Working alongside our marketing, content and creative teams, you'll play a vital role in helping Compass reach more prospective foster carers and support our ambitious growth plans.

Location: Birmingham Office with hybrid working (3 office days a week)

What You’ll Be Doing

As Our Paid Search Marketing Manager, You’ll

• Take ownership of our Google Ads and Microsoft/Bing Ads accounts, ensuring campaigns are well-structured, effective and scalable.
• Monitor campaign performance daily, analysing metrics such as enquiries, spend, conversion rates and cost per enquiry.
• Manage advertising budgets to maximise performance and deliver value for money.
• Carry out keyword research, search term analysis and ongoing optimisation to improve campaign efficiency.
• Create, test and refine ad copy and assets to improve engagement and results.
• Run A/B testing across campaigns, landing pages and audience targeting to drive continuous improvement.
• Keep up to date with competitor activity and industry trends, adapting campaigns where needed.
• Ensure conversion tracking is accurate and working effectively.
• Manage and optimise Performance Max campaigns alongside traditional paid search activity.
• Produce clear, insightful reports and recommendations that support decision-making.
• Work closely with colleagues across marketing and creative functions to improve conversion performance and user experience.

What We’re Looking For

You’ll be someone who enjoys combining creativity with data and can confidently turn insights into action.

We’re Particularly Interested In Candidates Who Are

• Highly analytical and results-focused.
• Experienced in managing and optimising paid search campaigns.
• Comfortable working with data and translating it into clear recommendations.
• Organised and detail-oriented in their approach.
• Commercially minded, with an understanding of how marketing contributes to business growth.
• Collaborative and proactive, building strong working relationships across teams.
• Curious by nature and always looking for opportunities to improve performance.
• Passionate about working for an organisation that makes a genuine difference to children’s lives.

What Success Looks Like

In This Role, You’ll

• Deliver a consistent pipeline of high-quality enquiries within agreed cost targets.
• Continuously improve campaign performance through testing and optimisation.
• Provide valuable insights that help shape marketing strategy.
• Increase conversion rates through improvements to targeting, creative assets and landing pages.
• Help paid acquisition become a scalable and reliable source of foster carer enquiries.
• Give stakeholders clear visibility of campaign performance and opportunities for growth.

Why Compass Community?

Transforming Lives Through Integrity, Courage and Care

Compass Community exists to create a future of strength and opportunity for every child.

Across fostering, residential care and education, we provide innovative, therapeutic services that put children at the heart of everything we do. Our ambition is simple: to be the UK's leading children's services provider, reaching more children, creating the best place to work in the sector and helping drive positive change across children's services.

Our values of Integrity, Courage and Care guide how we work every day. We listen, support one another, challenge respectfully and celebrate success together. Most importantly, we’re united by a shared purpose: helping children and young people thrive.

If you’re looking for a role where your marketing expertise can directly contribute to changing lives, we’d love to hear from you.

Join our team of Life Changers and help make a lasting difference.

About Us

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