Growth Marketing Specialist - Go.Compare

Future PLC; Cardiff; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Uncapped leave

Profit bonus

Refer a friend program

Wellbeing support

Share incentive plan

Job summary

Future PLC in Cardiff is seeking a talented PPC specialist to join its Digital Growth team. You will manage strategic Paid Search campaigns across Google Ads and Microsoft Advertising, execute tests, and optimise performance using SA360, GA4, Looker Studio, and scripts.

The role blends remote work with in-office collaboration in Cardiff. You'll collaborate with the PPC Channel Manager and Head of Digital Growth, upskill teammates, and drive expansion into Paid Social and Display.

Qualifications

• Experience managing large-scale Paid Search accounts.
• Proficient in SA360, GA4, Looker Studio; capable of scripting and data audits.
• Familiarity with Paid Social, Display, or Affiliates is a plus.
• Strong written and verbal communication to present recommendations.

Responsibilities

• Manage strategic Paid Search campaigns across Google Ads and Microsoft Advertising.
• Execute growth strategies and A/B testing to improve performance.
• Upskill team members and expand digital marketing capabilities.
• Interpret performance data to provide actionable recommendations.
• Utilise Looker Studio, GA4, and scripts to streamline workflows.

Skills

Paid search management

Clear communication

Data interpretation

Tools

SA360

GA4

Looker Studio

Excel

Google Ads

Microsoft Advertising

Job description

Who we are

We create trusted, expert content that helps millions of people discover more about the things they love, need and care about. From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day.

Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world. We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions.

Behind it all are our people - passionate experts, creators, innovators and problem-solvers who are shaping the future of media.

The Team You’ll Join

As a proud part of Future's brand portfolio, Go.Compare's a price comparison site finding customers savvy insurance deals. Within this, our newly established Digital Growth team drives expansion across Paid Search and digital channels. We manage high-impact PPC campaigns and explore emerging technologies to increase market reach. Joining us puts you at the centre of our strategic digital growth strategy.

What You’ll Do

Reporting to the PPC Channel Manager, you'll manage strategic Paid Search campaigns and explore emerging digital channels. You'll execute growth strategies across Google Ads, Microsoft Advertising, Search Ads 360 (SA360), and Paid Social. Daily, you'll use Looker Studio, GA4, Google Sheets, Excel, and custom scripts to optimise account performance.

You'll work closely with the PPC Channel Manager and the Head of Digital Growth. You'll guide team members, upskill colleagues, and help expand our digital marketing capabilities. This hybrid role's based in our Cardiff office, combining remote work with in-person collaboration.

• Manage and optimise large-scale Paid Search campaigns across Google Ads and Microsoft Advertising.
• Execute A/B testing and experimentation strategies across accounts to improve performance.
• Guide and upskill team members to enhance technical capabilities across Paid Search.
• Interpret complex performance data to deliver clear, actionable commercial recommendations.
• Use Looker Studio, GA4, and custom scripts to streamline workflows and tracking setups.
• Identify expansion opportunities across emerging digital channels, including Paid Social and Display.

What you’ll bring

• Experience managing and optimising large-scale, high-performing Paid Search accounts.
• Technical proficiency in SA360, Google Ads, Microsoft Advertising, and GA4.
• Ability to develop scripts, audit tracking setups, and manage data in Looker Studio and Excel.
• Experience or familiarity with wider digital channels like Paid Social, Display, or Affiliates.
• Strong written and verbal communication skills to present recommendations to stakeholders.
• Data-interpretation skills with the ability to turn performance metrics into clear actions.

Minimum Requirements

• Experience managing Paid Search accounts across Google Ads and Microsoft Advertising.
• Proficiency using SA360, GA4, Looker Studio, and Google Sheets or Excel.
• Ability to work a hybrid schedule from our Cardiff office.

What We Offer:

The expected range for this role is £35,000 - £45,000

Internal job family level P5

This is a Hybrid role from our Cardiff Office, working three days from the office, two from home

… Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Inclusion & Diversity

At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Find out more about Our Future, Our Responsibility on our website.

If you need any reasonable adjustments, please let us know, and we'll be happy to support you.

#LI-Hybrid #LI-FT1