Paid Media Specialist

Bullshark Limited; London; On-site; GBP 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a Paid Media Specialist to drive innovative digital advertising campaigns. This role involves creating and optimizing omni-channel strategies for a diverse clientele, ensuring budget efficiency, and leveraging data insights to enhance campaign performance. Join a dynamic team dedicated to excellence, where your contributions will directly influence client success across various industries. With a focus on growth and collaboration, this opportunity offers clear paths for career advancement and the chance to work with renowned brands in a supportive environment. If you're passionate about digital marketing and ready to make an impact, we want to hear from you!

Benefits

Competitive salary

Ongoing performance reviews

Career advancement opportunities

Mentoring and training

Team building events

Qualifications

• 4+ years in paid media management with lead-gen and e-commerce clients.
• Expertise in Google, Meta, and LinkedIn platforms.

Responsibilities

• Develop and implement digital advertising strategies across various channels.
• Monitor KPIs and prepare monthly reports using Business Intelligence tools.

Skills

Paid Media Management

Digital Advertising Strategies

KPI Management

Email Marketing

Analytical Skills

Communication Skills

Copywriting

Tools

Google Ads

Meta Ads

LinkedIn Marketing

MailChimp

SendInBlue

Google Tag Manager

Meta Pixel

LinkedIn Insight Tag

Microsoft Excel

Job description

We are looking for a Paid Media Specialist to join our Marketing Unit, calling for the creation, implementation, and optimisation of paid omni-channel digital advertising campaigns for a portfolio of clients across a range of industries and markets. You will work within a multi-disciplinary team, including specialists across several key verticals.

Roles and responsibilities

• Develop and implement digital advertising strategies across a range of paid media channels, including social, search, display, and more.
• Development, implementation and management of automated email marketing funnels.
• Operate within the parameters of client budgets, and oversee budget distribution and media spend optimisation.
• Monitor a range of KPIs that place tangibility on campaign performance and outcome.
• Strategise and execute testing initiatives across creative assets, messaging, and targeting tactics to improve performance.
• Setup of ad-tech that facilitates conversion tracking on client websites (e-commerce and/or lead-gen)
• Oversee data and analytics across paid and organic for each of your clients, reporting insights to the Digital Marketing Executives to drive intelligent decision-making across client strategy.
• Proactively leverage data and industry trends to identify and test new channel, segmentation, and revenue opportunities.
• Work closely with the members in your Pod to advise on best-performing creative assets, fuelling data-led creative asset development within our teams.
• Preparation of monthly reports using our Business Intelligence platform, which is used to aggregate omni-channel data onto a single dashboard.

Requirements

Job Requirements (Technical):

• 4+ years of experience working in paid media management role.
• Experience working with both lead-gen and e-commerce clients.
• Ability to build robust digital advertising funnels that consider key areas such as different phases in the customer buying process, split testing, cross-channel retargeting, and audience segmentation.
• Expert-level expertise across Google, Meta, LinkedIn marketing platforms.
• Strong expertise in the development of automated email funnels through the use of MailChimp, SendInBlue, or equivalent platforms.
• Fluent in technical terminology pertaining to KPI management and marketing platform use.
• Experience in ad-tech and conversion-tracking setup through the use of Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and other similar pixels and/or technologies.
• Strong analytical and reporting skills.

Job Requirements (Additional):

• Strong oral and written communication.
• Strong fluency in the English language.
• Strong fluency in the use of Microsoft products, namely Microsoft Excel.
• Attention to detail and excellent organisational skills.
• Excellent copywriting in the English language.

What we promise

• Competitive salary in-line with your portfolio quality and experience
• Ongoing performance reviews + salary increases
• Excellent room for growth and clear paths for career advancement within our organisation
• Ongoing mentoring and training
• Collaboration with local and international brands across an wide range of different industries
• Friendly working environment with frequent team building and events

About Bullshark

Founded in late 2020, Bullshark has grown to become a dynamic, multi-disciplinary digital services provider. We effectively provide clients with and end-to-end service model across strategy, technology, marketing, and data, enabling the delivery of our value proposition: 360-degree growth, powered through digital. We have successfully served over 150 clients across a diverse range of industries, in both local and international markets, boasting a portfolio of brands such as Wolt, Juventus Academy, Government of Malta, APS Bank, Midea, Genetic Technologies, Tech.MT, and WH Partners.

Equal Opportunity Employers:

Bullshark is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.

Join Us:

At Bullshark, you’ll be part of a growing team dedicated to excellence and innovation. If you’re ready to make an impact in a fast-paced, collaborative environment, we would love to hear from you.

All applications will be treated in the strictest confidence.