Paid Media Specialist

Walker & Sloan Ltd | Certified B Corp; Greater London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative firm is on the lookout for a Paid Media Specialist to join their dynamic marketing team. This role involves developing and executing cutting-edge paid media strategies that drive revenue and maximize ROI. With a focus on Google Ads and LinkedIn Ads, you'll manage campaigns, analyze performance, and collaborate with the Marketing Manager to ensure cohesive execution. Join a rapidly growing team that values creativity and impact, and enjoy a flexible work environment along with generous benefits. This is a fantastic opportunity to make a significant contribution in a thriving sector.

Benefits

25 days holiday

Time off between Christmas and New Year

Flexible work-from-anywhere policy

Private health insurance

Cycle to work scheme

Social events

Qualifications

• 3+ years managing paid media campaigns, preferably in an agency setting.
• Strong analytical skills to interpret data and derive insights.

Responsibilities

• Create comprehensive paid media strategies aligned with company goals.
• Plan and optimize campaigns across various channels.

Skills

Paid Media Management

Google Ads

LinkedIn Ads

Data Analysis

Communication Skills

Education

Bachelor’s degree in Marketing

Equivalent Experience

Tools

Google Ads

LinkedIn Ads

Job description

Direct message the job poster from Walker & Sloan Ltd | Certified B Corp

Associate Director - Head of Marketing Recruitment - B Corp certified | Passionate about People and Planet

We are hiring a Marketing Sector…

Walker and Sloan are partnering with an award-winning in-house B2B professional services company in London, seeking a Paid Media Specialist to join the marketing team on a full-time basis.

Location: London

Work arrangement: Hybrid

Overview:

The company is one of the fastest-growing professional service groups in the UK, supporting over 1,500 clients across Accounting, Advisory, Legal, Software Development, and more.

We collaborate with innovative start-ups across sectors such as Technology, Artificial Intelligence, Manufacturing, and Engineering. Your insights will help develop, expand, and maintain our marketing channels to engage both new and existing clients.

Our team has doubled in size over the past 12 months, and we are looking to expand further with a Paid Media Specialist in our Marketing Department.

If you're driven and want to make an impact on a growing marketing team, we invite you to apply after reviewing the role.

Job Description:

We seek a dedicated and experienced Paid Media Specialist to develop and execute innovative paid media strategies across digital platforms, aiming to generate new revenue and maximize ROI.

This role is ideal for someone with agency experience managing multiple brands.

Responsibilities:

1. Strategy Development: Create comprehensive paid media strategies aligned with our goals, primarily utilizing Google Ads and LinkedIn Ads.
2. Campaign Management: Plan, implement, and optimize campaigns across various channels.
3. Performance Analysis: Monitor metrics, analyze data, and provide insights for continuous improvement.
4. Budget Management: Manage and optimize campaign budgets for maximum ROI.
5. Collaboration: Work with the Marketing Manager to align strategies and ensure cohesive campaign execution.
6. Stay Updated: Keep abreast of industry trends and incorporate relevant innovations into campaigns.

Requirements:

• Bachelor’s degree in Marketing, Advertising, Business, or related field, or equivalent experience.
• At least 3 years of managing paid media campaigns, preferably in an agency setting.
• Deep knowledge of platforms like Google Ads and LinkedIn Ads, with significant experience in Google Search.
• Strong analytical skills to interpret data and derive insights.
• Excellent communication and presentation skills.
• Ability to manage multiple projects in a fast-paced environment.
• Google Ads and relevant certifications are advantageous.

Additional benefits include 25 days holiday, time off between Christmas and New Year, flexible work-from-anywhere policy for 2 weeks annually, private health insurance, cycle to work scheme, and social events.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Marketing Services