Senior Paid Media Growth Lead

Tapp; Greater London; Remote; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company on a mission to transform payment solutions for small businesses. As a Paid Media Growth Lead, you will spearhead performance marketing efforts, creating innovative campaigns across platforms like Meta and Google. This role offers a unique opportunity to shape strategies, optimize funnels, and drive measurable growth in a dynamic startup environment. With a focus on creativity and analytics, you'll work closely with founders to influence the company's trajectory. If you're passionate about making a significant impact and thriving in fast-paced settings, this is the perfect opportunity for you.

Benefits

Bonus structure with performance upside

Warrants based on performance

Remote-first team with flexibility

Growth path to Head of Growth or CMO

Qualifications

• 2-5+ years of experience in paid media campaigns, ideally in B2C or DTC.
• Proven results in achieving high ROAS and strong CTRs.
• Deep knowledge of Meta and Google Ads, with analytical mindset.

Responsibilities

• Manage and scale paid campaigns across multiple platforms.
• Run A/B tests and optimize conversion funnels.
• Report weekly on performance and refine strategies.

Skills

Paid Media Campaign Management

Performance Marketing

A/B Testing

Conversion Optimization

Analytical Skills

Creative Direction

Startup Environment Adaptability

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Google Analytics

Tracking Tools

Job description

Tapp is on a mission to revolutionize how small food & beverage businesses handle payments. We’re building the first hardwareless POS platform designed from the ground up to serve small merchants - with AI-powered menus, QR code ordering, and tap-on-phone payments, all in one slick and simple product.

Think: Square + Shopify + OpenAI, purpose-built for corner cafés, small shops, and food trucks who’ve been overcharged and underserved for too long. We're backed by capital and a killer product, and we're entering the UK market at the perfect time to scale.

The Role

We’re looking for an execution-driven Paid Media Growth Lead to build and run our performance marketing engine from scratch. This role is about getting things live, learning fast, and driving measurable growth for Tapp.

You’ll take ownership of our paid acquisition across Meta, Google, TikTok, LinkedIn and beyond. You’ll create full-funnel strategies, build and run campaigns, test creatives, implement tracking infrastructure, and iterate based on ROAS, CTR, CAC, and conversion data.

You’ll work directly with the founders. This is a doer’s role with serious strategic impact - and a direct path to Head of Growth or CMO if you nail it.

What You'll Own

• Set up, manage, and scale paid campaigns across Meta, Google, TikTok, and LinkedIn
• Run A/B tests, retargeting flows, and conversion optimization experiments
• Track everything - from ad click to customer sign-up - and build clear attribution
• Work closely with founders on messaging, audience targeting, and landing page testing
• Recommend and implement the analytics stack (Pixel, GA4, tracking tools, etc.)
• Shape creative direction for paid ads (video, static, UGC-style), and either produce or coordinate their creation
• Optimise every step of the funnel: CPC, CTR, CVR, CAC, ROAS
• Iterate quickly: test, measure, adapt - fast and often
• Report on results weekly, and refine strategy based on performance

What We’re Looking For

• 2–5+ years of experience owning paid media campaigns - ideally in B2C, SMB, or DTC settings where you've had to build, learn, and iterate fast
• Proven results: high ROAS, strong CTRs, clear CAC improvements - we’ll ask for real examples
• Deep hands-on knowledge of Meta and Google Ads (TikTok and LinkedIn are a plus)
• Fluent in performance creative: you know how to test messaging, images, and hooks, not just optimize bids
• Analytical mindset - strong on conversion data, attribution, funnel diagnostics
• Startup-ready: you thrive in ambiguity, can create your own workflows, and take ownership from day one
• Comfortable using AI tools (e.g., for copy iteration, creative testing, reporting) - we’re an AI-native team and believe in tools when they make us faster or smarter

What You’ll Get

• Bonus structure with lots of upside
• Up to 2% warrants based on performance
• True ownership over growth in a funded early-stage startup
• A direct line to shaping strategy, brand, and future product development
• Remote-first team with flexibility and trust
• Growth path to Head of Growth or even CMO as you prove your impact

Why Now?

We’re in full go-to-market mode, backed with capital and a product merchants love. Paid media is our #1 growth lever. If you’re a results-driven growth marketer who wants to join early, move fast, and earn upside - this is your role.

Ready to build something with great people and real impact?

Apply now, and show us what you’ve done - not just what you know. We cant wait to hear from you :)

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Technology, Information and Internet

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