Paid Media Specialist

Digital Rewards Group; Altrincham; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

Join a dynamic digital rewards agency as a PPC/Paid Social Analyst, where your passion for digital marketing will shine. This role involves optimizing and managing paid advertising campaigns across platforms like Google Ads and Facebook, driving performance and achieving business objectives. With a strong focus on analytics, you will interpret data to enhance campaign effectiveness. Enjoy a vibrant work atmosphere with opportunities for growth, competitive compensation, and exciting perks, including discounts on leisure activities. Be part of a fast-growing team that values innovation and collaboration, making a real impact in the digital marketing landscape.

Benefits

25 holidays + bank holidays

Your birthday off

2 free cinema tickets per month

Social events / Staff parties

Staff discounts

Qualifications

• 2+ years of experience in PPC and paid social advertising required.
• Strong analytical skills to interpret campaign performance data.

Responsibilities

• Manage PPC and paid social campaigns across various platforms.
• Analyze campaign performance data to identify trends and insights.

Skills

PPC Advertising

Paid Social Advertising

Google Ads

Facebook Ads Manager

Analytical Skills

Communication Skills

Google Analytics

Campaign Optimization

Education

Relevant Certifications (Google Ads, etc.)

Tools

Google Analytics

GA4

Facebook Ads Manager

Twitter Ads

LinkedIn Ads

Job description

The Digital Rewards Group Limited have a growing suite of Apps and websites predominately offering discounts to the UK’s leading Cinema chains, Theme Parks, Restaurants & Family leisure activities. We operate in the B2C space offering a subscription service, accessible by app, that saves families money on family activities and attractions. We also operate in the B2B space with an offering to the employee benefits market and also operate customer retention and engagement promotions with some of the UK’s biggest blue-chip companies. The business is growing rapidly, and has modern, well-positioned offices in Altrincham.

Location

This position requires regular in-person collaboration, and the successful candidate must be able to commute to our office in Altrincham three days per week. Two days per week will be from home.

Overview

We are seeking a talented and analytical PPC/Paid Social Analyst to join our team. The ideal candidate will be passionate about digital marketing, with a strong understanding of PPC and paid social advertising platforms. As a PPC/Paid Social Analyst, you will be responsible for optimizing and managing paid advertising campaigns across various channels to drive performance and achieve our objectives.

Responsibilities

1. Develop, implement, and manage PPC and paid social advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, etc.
2. Conduct keyword research, ad copywriting, and ad creative optimization to maximize campaign performance and ROI.
3. Perform audience targeting and segmentation to reach the most relevant audiences for each campaign.
4. Analyze campaign performance data and metrics to identify trends, insights, and areas for improvement.
5. Generate regular reports to communicate campaign performance to clients and internal stakeholders.
6. Collaborate with cross-functional teams including design, content, and development to ensure alignment and effectiveness of campaigns.
7. Stay updated on industry trends, best practices, and new technologies in PPC and paid social advertising.
8. Utilize Google Analytics and GA4 to track and analyze website traffic, user behavior, and campaign performance.

Requirements

1. Minimum 2+ years of experience in PPC and paid social advertising.
2. Proficiency in managing campaigns on platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, etc.
3. Strong analytical skills with the ability to interpret and draw insights from campaign performance data.
4. Excellent communication skills, both written and verbal.
5. Detail-oriented with a strong focus on accuracy and quality.
6. Google Ads certification and/or other relevant certifications are a plus.
7. Experience with analytics platforms such as Google Analytics and GA4 is required.
8. Familiarity with website tagging and event tracking for campaign optimization is a plus.

If you are a results-driven individual with a passion for digital marketing and a strong background in paid search advertising, we want to hear from you. We offer competitive compensation packages, comprehensive benefits, and opportunities for professional growth.

About Digital Rewards Group

DRG is the UK’s leading digital rewards and consumer incentive agency, owning brands including Kids Pass, Digital Perks, Popcorn Pass and more. All powered by our own digital platforms, our 40 strong work-force are housed in a modern, open-plan office in Altrincham town centre, just outside Manchester.

Our culture is fast-paced and unique, we recognise great achievements with great rewards. To support our ambitious growth, we are looking for a highly organised, motivated and ambitious individual who can bring fresh and innovative thinking to DRG, and play a part in driving the group forward on its truly exciting journey. We at DRG believe in our business mantra of ‘We live it’, and we’re looking for likeminded people to join us. We invest in the development of our staff to help everyone achieve their full potential and are supportive and motivating across all departments of the business.

We’re a fast-growing business that leverages strong partnerships to create compelling digital propositions for clients including Marks & Spencer, Barclays, Mars, Vodafone, The Daily Mail and Iceland.

Location

Charter House, 1st Floor, Charter House, Woodlands Rd, Altrincham WA14 1HF

DRG has a vibrant, relaxed and inclusive work atmosphere. We get to work with some of the UK's largest entertainment and leisure brands, and as a consequence, we get to enjoy many discounts and benefits for ourselves.

DRG brand staff discounts

Social events / Staff parties

25 holidays + bank holidays

Your birthday off

2 free cinema tickets per month