Head of Paid Media

JR United Kingdom; Warrington; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A fast-growing media agency in Warrington seeks a Head of Paid Media to lead their paid strategy across key platforms. You'll play a pivotal role in optimizing performance campaigns, managing client relationships, and developing a high-performing media team. This senior position offers full ownership, autonomy, and an opportunity to work with exciting global brands in a dynamic environment.

Benefits

Performance bonuses

Clear pathway to grow the media team

Remote-first setup

Qualifications

• Experience with performance agencies or leading digital campaigns.
• Proficient in running campaigns across platforms like Meta, TikTok, Google, and LinkedIn.
• Ability to translate performance data into actionable insights.

Responsibilities

• Own full-funnel paid media strategy across multiple platforms.
• Act as the media lead on all accounts, ensuring optimal performance.
• Build and manage internal playbooks and oversee junior team members.

Skills

Performance marketing

Campaign strategy

Data analysis

Client communication

Job description

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Head of Paid Media, warrington, cheshire

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Client:

OnSocial

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

31.05.2025

Expiry Date:

15.07.2025

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Job Description:

About Us!

Who are OnSocial? You might’ve seen our work already,you just didn’t realise it was us behind the scenes.

We’re a performance-driven paid media and creative agency working with fast-growing brands across fashion, music, hospitality, real estate, and consumer products. We run campaigns that actually convert, backed by creative that stops thumbs and drives results.

We’ve worked with names like Ibiza Rocks, Pikes, Tommy Fury, Selfridges and a growing list of international brands. Our campaigns span Meta, TikTok, Google, Snapchat, and LinkedIn. And now, we’re building something bigger.

We’re a small but ambitious team with roots in the UK and UAE. We're now hiring for a senior hire that will play a major role in scaling one of the core pillars of the agency: Paid Media

If you’re looking for the chance to step into a proper leadership role, not just manage a few ad accounts, keep reading.

The role: Head of Paid Media

We’re looking for an experienced, commercially-minded Head of Paid Media to lead all things paid strategy, performance and platform across the agency.

This is a senior role with full ownership. You’ll work directly with the founder and our clients to build, scale and optimise campaigns that drive measurable results. You’ll lead our media offering across Meta, TikTok, Google, LinkedIn and Snap, while laying the foundations to grow the team under you.

This is not a campaign manager role. You’ll be the strategic lead, the performance driver, and the key point of contact for all things media. But you’ll also be close to the detail - platform, creative, budgets, tracking, results.

Over the next 12 to 18 months, you’ll play a key role in building a performance function that can scale globally, with a team underneath you.

Key Responsibilities:

This role is varied and hands-on. Here’s what you’ll be doing:

Strategy and Performance

• Own full-funnel paid media strategy across Meta, TikTok, Google, LinkedIn and Snap
• Translate briefs into structured media plans, budgets, platform mix and testing frameworks
• Build performance-focused plans for both ecom and lead-gen clients
• Set KPIs, benchmarks and forecast results based on budget and goals
• Own day-to-day campaign planning, optimisations and reporting (to start, with eventual team support)

Client Management and Communication

• Act as the media lead on all accounts, running weekly updates, performance reviews and strategy sessions
• Handle client comms relating to campaign pacing, optimisations and performance insights
• Collaborate with founders, CMOs and senior stakeholders on both client and agency side
• Work closely with our internal creative team and motion designers to ensure assets are platform-optimised
• Inform ad creative strategy based on performance data and creative testing
• Feed real insights into the production process - format, hooks, messaging, structure, length

Team and Process Development

• Build and manage internal playbooks, campaign templates, performance trackers and SOPs
• Oversee platform setup, tracking implementation and campaign QA processes
• Support hiring, training and onboarding of junior media buyers and strategists
• Help shape OnSocial’s positioning, pitch materials, case studies and sales process for paid media

What we’re looking for

We don’t care about your degree or how many years you’ve done the job. We care that you’ve run serious paid media campaigns and know what good looks like.

You’ll likely:

• Have experience working in a performance agency or brand-side leading digital campaigns
• Be confident running campaigns across Meta, TikTok and at least one other major channel (Google, Snap, LinkedIn)
• Know how to read performance data and translate it into real decisions
• Understand how to brief creatives and collaborate with content teams
• Be commercially minded — understanding budget allocation, margins and ROAS
• Be confident presenting your ideas, data and rationale to senior clients
• Be proactive, fast-moving and happy to work in a startup-style environment
• Want to take ownership and grow something long-term, not just clock in and out
• Built creative testing frameworks or structured performance pipelines Experience building a team or managing junior media specialists
• Have knowledge of conversion tracking, attribution or ad tech

The Offer:

A senior leadership role with full trust and autonomy

• 45k-55k GBP depending on experience
• Competitive salary based on experience plus performance bonuses
• Clear pathway to grow the media team under you
• Remote-first setup (UK or UAE timezones preferred) with optional co-working in Dubai or London
• Opportunity to work across some of the most exciting brands in fashion, music, real estate and DTC
• No red tape. No middle management. You’ll move fast, and your work will matter

How to apply

Apply via LinkedIn only, send your CV, portfolio or LinkedIn (and a few words about what excites you about the role). Any personal referrals also welcome

We’re reviewing applications on a rolling basis. No formal cover letter required -just show us you’re the right person to lead this.