Paid Media Executive

Hyra; Birmingham; On-site; GBP 35,000 - 38,000; Full time

Job summary

Hyra is seeking a Paid Media Executive for a fashion retailer. The role focuses on planning, implementing and optimizing campaigns across Google Ads, Meta and other channels to drive online growth and customer acquisition.

You will work closely with the Paid Media Manager in a fast-paced ecommerce environment, handling sizeable budgets, conducting A/B tests, analyzing performance, and collaborating with internal teams and external partners to improve ROI.

Qualifications

• 2+ years of paid media experience (agency-side or in-house).
• Hands-on experience with Google Ads and Meta Ads.
• Experience in ecommerce, retail or B2C environments.
• Strong analytical skills and understanding of campaign metrics.
• Commercial mindset with a test-and-learn approach.

Responsibilities

• Manage and optimise paid media campaigns across Google Ads, Meta and other platforms.
• Support activity across paid search, paid social, display and affiliate marketing.
• Monitor campaign performance against KPIs and commercial objectives.
• Manage budgets, targeting, bidding strategies and audience segmentation.
• Plan and execute A/B testing across creative, audiences and strategies.
• Collaborate with internal teams to improve product feeds and audience targeting.
• Analyse campaign performance to identify opportunities to improve ROI and revenue.
• Work with external agencies and platform partners; stay updated on trends.

Skills

Paid media

Analytics

Budget management

Communication

Ecommerce experience

Tools

Google Ads

Meta Ads

Display networks

Affiliate marketing

Job description

Paid Media Executive

Salary: £35,000-£38,000
Location: Office-based 5 days per week
We are working with an established and rapidly growing fashion retailer looking to strengthen its digital marketing team with the addition of multiple Paid Media Executives.
This is an exciting opportunity to join a high-performing team, working across substantial advertising budgets and a broad range of paid media channels. You'll play an important role in driving online growth, improving campaign performance and maximising customer acquisition.

The Role

Working closely with the Paid Media Manager, you'll take responsibility for supporting and optimising paid media activity across multiple channels, including paid search, paid social, display and affiliate marketing.
You'll be involved in the full campaign lifecycle, from planning and implementation through to optimisation, testing and performance analysis.
With significant investment in paid media, this is an opportunity to gain exposure to large-scale campaigns and develop your expertise within a fast-paced ecommerce environment.

Key Responsibilities

• Manage and optimise paid media campaigns across Google Ads, Meta and other digital advertising platforms.
• Support activity across paid search, paid social, display and affiliate marketing.
• Monitor campaign performance against key commercial objectives and KPIs.
• Manage campaign budgets, targeting, bidding strategies and audience segmentation.
• Plan and execute A/B testing across creative, audiences and campaign strategies.
• Work with internal teams to improve product feeds and audience targeting.
• Analyse campaign performance, identifying opportunities to improve ROI and drive revenue.
• Work closely with external agencies and platform partners.
• Keep up to date with emerging paid media trends and platform developments.

About You

• At least 2 years' experience working within paid media, either agency-side or in-house.
• Hands-on experience with Meta Ads and Google Ads.
• Experience working within an ecommerce, retail or B2C environment.
• Strong analytical skills and an understanding of campaign performance metrics.
• Commercially minded with a test-and-learn approach.
• Experience managing or supporting sizeable advertising budgets.
• Exposure to display and affiliate marketing would be advantageous, although training can be provided.
• Confident communicator who enjoys working collaboratively.

What's on Offer?

• Salary of £35,000-£38,000.
• Opportunity to work across significant paid media budgets.
• Exposure to multiple digital advertising channels.
• Opportunity to develop your skills within a growing ecommerce business.
• Collaborative marketing team with opportunities for progression.

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