Paid Media Manager

FOCUS 5 RECRUITMENT LTD; Leeds; On-site; GBP 42,000 - 54,000; Full time

Job summary

Focus 5 Recruitment Ltd is seeking a Paid Media Manager / Media Buyer to lead scale-up campaigns for a fast-paced D2C business in the UK. You will own paid media across Meta, Google, TikTok and more, constantly testing new approaches to improve ROAS and drive lead generation.

The role requires hands-on experience in media buying, strong analytical mindset, and a proactive, results-driven approach in a growth-focused environment.

Qualifications

• 3+ years of experience in media buying, paid media or performance marketing roles.
• Experience managing campaigns across paid social and/or paid search.
• Experience in FMCG, ecommerce or lead-generation environments is highly desirable.

Responsibilities

• Plan, execute and optimise paid media campaigns across key digital channels (Meta, Google, TikTok, etc.).
• Monitor and manage campaign performance, ensuring ROI and efficient spend.
• Drive customer acquisition and lead generation through testing and optimisation.
• Analyse campaign data to identify trends, insights and opportunities to scale.
• Collaborate with creative and marketing teams to improve ad performance and conversion rates.
• Manage budgets, reporting and performance insights, ensuring campaigns align with business goals.

Skills

Paid media

Media buying

Performance marketing

Analytical thinking

Lead generation

Data-driven

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Campaign optimisation

Job description

Focus 5 Recruitment are looking to recruit a Paid Media Manager / Media Buyer for a high-growth, fast-paced D2C business that is scaling rapidly and investing heavily in digital acquisition.

This is a fantastic opportunity for a commercially minded performance marketer who thrives in data-driven environments and enjoys the pace of ambitious SME businesses. You'll take ownership of paid media campaigns, optimising spend and driving measurable growth across multiple acquisition channels.

We're looking for someone with a strong background in media buying, lead generation and performance marketing, ideally from an FMCG or ecommerce D2C environment, who combines analytical thinking with a genuinely hands-on approach. You'll work closely with the wider marketing team, remaining close to the numbers, constantly analysing data, testing new approaches and identifying opportunities to improve performance and scale campaigns.

Key responsibilities for the Media Buyer

• Plan, execute and optimise paid media campaigns across key digital channels (Meta, Google, TikTok, etc.).
• Monitor and manage campaign performance, ensuring strong ROI and efficient spend.
• Drive customer acquisition and lead generation through continuous testing and optimisation.
• Analyse campaign data, identifying trends, insights and opportunities to scale.
• Collaborate with creative and marketing teams to improve ad performance and conversion rates.
• Manage budgets, reporting and performance insights, ensuring campaigns are aligned with business goals.

Media Buyer experience we're looking for

• 3+ years' experience in media buying, paid media or performance marketing roles.
• Strong hands-on experience managing campaigns across paid social and/or paid search.
• Experience within FMCG, ecommerce or lead-generation businesses is highly desirable.
• Highly analytical mindset with strong data interpretation and optimisation skills.
• Comfortable working in fast-paced, performance-driven environments.
• A proactive, hands-on marketer who enjoys testing, learning and scaling campaigns.

This role won't be for everyone - but for ambitious and commercially driven performance marketers, this is a fantastic opportunity to take ownership of campaigns and make a real impact within a business that values growth, speed and innovation.

You'll be joining a highly entrepreneurial team where new ideas are encouraged, results are rewarded, and success is celebrated.