Paid Media Manager

MoneyPlus; Greater Manchester; On-site; GBP 45,000 - 65,000; Full time

Job summary

MoneyPlus is seeking a hands-on Paid Media Manager to lead paid search and social, owning campaigns across Google Ads, Bing, Meta and TikTok in the UK. You will forecast performance, tell a data-driven story, and shape how we grow customer acquisition beyond clicks.

You’ll balance scale with efficiency, build rigorous tests, and partner with Web, Content, Product, Operations and Marketing to lift overall performance. You’ll drive investment decisions with evidence-based cases.

Qualifications

• Hands-on experience managing paid media campaigns across search and social platforms.
• Ability to forecast performance and translate data into actionable plans.
• Experience scaling campaigns while maintaining efficiency and customer acquisition goals.
• Proficient in designing tests with clear hypotheses and success metrics.

Responsibilities

• Own hands-on management and optimisation across Google Ads, Bing, Meta and TikTok.
• Analyse and forecast performance, diagnose changes and turn the data into a clear story and plan of action.
• Scale activity thoughtfully, balancing customer volume with acquisition efficiency.
• Build structured tests across existing and potential new channels, with clear hypotheses and measures of success.
• Work with Web, Design/Content, Product, Operations and the wider Marketing team to improve performance beyond the media platform.
• Bring opportunities to the table: challenge assumptions, recommend channel choices and make evidence-led cases for investment.
• Take focused ownership of paid media for one business and build a deep understanding of its products, customers and commercial objectives.
• Shape the role and become the internal paid-media specialist rather than simply maintaining an existing account.
• Work across multiple channels and help develop the testing and paid-media strategy that supports MoneyPlus’s growth.

Skills

Google Ads

Paid social

Performance analysis

Stakeholder communication

A/B testing

Tools

Bing Ads

Meta Ads

TikTok Ads

Job description

Help shape how MoneyPlus grows through paid media

Paid media is an integral part of MoneyPlus’s strategy to increase the proportion of customers acquired through our own channels. We’re looking for a hands-on Paid Media Manager who can run the detail, understand what performance is telling us and help shape what we do next.

This is an opportunity to take meaningful ownership across paid search and social, become an internal subject-matter expert and influence customer acquisition beyond an ad platform or click.

What you'll be doing

• Own hands-on management and optimisation across Google Ads, Bing, Meta and TikTok.
• Analyse and forecast performance, diagnose changes and turn the data into a clear story and plan of action.
• Scale activity thoughtfully, balancing customer volume with acquisition efficiency.
• Build structured tests across existing and potential new channels, with clear hypotheses and measures of success.
• Work with Web, Design/Content, Product, Operations and the wider Marketing team to improve performance beyond the media platform.
• Bring opportunities to the table: challenge assumptions, recommend channel choices and make evidence-led cases for investment.

What we're looking for

• Strong hands-on Google Ads experience, alongside relevant paid-social experience.
• Evidence that you have helped scale paid-media activity and understand the performance trade-offs that come with growth.
• Confidence diagnosing performance and explaining the ‘why’ to both technical and non-technical stakeholders.
• Examples of setting or shaping strategy as well as executing it - including challenging an approach, proposing a test or making a business case.
• Ownership and initiative: you spot issues and opportunities, form a view and follow the work through.
• Lead-generation experience would be useful, but it is not essential if you can show transferable performance-marketing evidence. Programmatic experience is also welcome rather than required.

We provide First Aid for Finances, helping people move from crisis to control.

Our debt advice and solutions combine digital convenience with human care, supporting customers through some of the most challenging financial circumstances they may face.

• Take focused ownership of paid media for one business and build a deep understanding of its products, customers and commercial objectives.
• Shape the role and become the internal paid-media specialist rather than simply maintaining an existing account.
• Work across multiple channels and help develop the testing and paid-media strategy that supports MoneyPlus’s growth.

MoneyPlus is committed to an inclusive recruitment process, and reasonable adjustments are available at any stage.