Paid Media / Advertising Manager

Byter; Greater London; On-site; GBP 35,000 - 54,000; Full time

Job summary

Byter in London is seeking a paid media specialist to own Google and Meta ads across a client portfolio, from strategy to reporting. You will optimize campaigns, craft tests, and present clear performance insights to clients.

You’ll collaborate with content and web teams, manage budgets, track conversions with GA4/GTM, and drive bookings and leads through data-driven decisions. Experience in agencies is preferred.

Qualifications

• 3+ years hands-on paid media experience, ideally agency-side across multiple accounts.
• Strong command of Google Ads and Meta Ads Manager, with results you can talk through.
• Confidence with GA4, GTM and conversion tracking, including knowing when the numbers can’t be trusted.
• Commercial thinking: you care about cost per booking or lead, not just CTR.
• Clear communication, written and spoken, with clients and colleagues.
• The organisation to juggle several accounts without anything slipping.

Responsibilities

• Plan, build and manage Google Ads campaigns across Search, Performance Max, Shopping and YouTube.
• Plan, build and manage Meta campaigns across Facebook and Instagram.
• Manage multiple client budgets at once, from small local businesses to larger brands.
• Set up and audit conversion tracking with GA4, Google Tag Manager and Meta Pixel/CAPI.
• Run structured creative and audience testing, and work with our in-house creative team on ad concepts.
• Work with our web team on landing pages so the traffic actually converts.
• Produce clear monthly reports that tie spend to business outcomes, and present them to clients.
• Run paid media audits for prospective clients and help shape proposals.

Skills

Google Ads

Meta Ads Manager

GA4

GTM

Conversion tracking

Client communication

Account management

Tools

Looker Studio

Job description

Byter is a full-service digital marketing agency based in London, working with businesses across hospitality, fitness, beauty, retail, property and professional services.

We’re a small, senior team. There are no layers of account managers forwarding emails. The people planning the strategy are the people running the accounts. We’re growing, and paid media is at the centre of that growth.

The role

You’ll own Google and Meta advertising across our client portfolio, from strategy and setup through to optimisation and reporting. You’ll be the go-to expert on how every pound of ad spend turns into a booking, a lead or a sale. You’ll work directly with clients and alongside our content and web teams.

What you’ll do

• Plan, build and manage Google Ads campaigns across Search, Performance Max, Shopping and YouTube
• Plan, build and manage Meta campaigns across Facebook and Instagram
• Manage multiple client budgets at once, from small local businesses to larger brands
• Set up and audit conversion tracking with GA4, Google Tag Manager and Meta Pixel/CAPI
• Run structured creative and audience testing, and work with our in-house creative team on ad concepts
• Work with our web team on landing pages so the traffic actually converts
• Produce clear monthly reports that tie spend to business outcomes, and present them to clients
• Run paid media audits for prospective clients and help shape proposals

What you’ll bring

• 3+ years hands-on paid media experience, ideally agency-side across multiple accounts
• Strong command of Google Ads and Meta Ads Manager, with results you can talk through
• Confidence with GA4, GTM and conversion tracking, including knowing when the numbers can’t be trusted
• Commercial thinking: you care about cost per booking or lead, not just CTR
• Clear communication, written and spoken, with clients and colleagues
• The organisation to juggle several accounts without anything slipping

Nice to have

• Google Ads and Meta certifications
• Experience with Looker Studio or similar reporting dashboards

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What we offer

• Real ownership, with your work and results visible from day one
• A small team where you can grow as the agency grows