Paid Media Lead — LinkedIn & ABM Growth

Zinc; London Borough of Hackney; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

24 days holiday

Bank holidays off

Birthday off

£1200 benefits allowance

Early finish Fridays

Company retreat abroad

Work from anywhere 30 days

Pension with NEST

Zinc shares (EMI)

Spill Therapy access

Company socials

Nursery workplace scheme

Electric car scheme

Anniversaries

Job summary

Zinc is seeking a Paid Media Manager to drive our paid media strategy across LinkedIn, Meta and emerging channels from London. You will own campaigns end-to-end, build tests, optimise performance and tie spend to pipeline and revenue within HubSpot and Dreamdata.

This is a hands-on IC role reporting to the Senior Demand Gen Lead and collaborating with Social, Content, Creative and Sales teams. Ideal candidates have 3+ years of paid social in B2B SaaS, experience with ABM and CRM-synced

Qualifications

• 3+ years hands-on paid social experience, predominantly in LinkedIn.
• Proven experience running LinkedIn campaigns for a B2B SaaS business, ideally in-house.
• Experience running account-based paid campaigns with CRM-synced audiences, alongside Sales.
• Strong analytical skills and comfortable using HubSpot, Google Analytics and attribution tooling (Dreamdata) to collate performance reports.

Responsibilities

• Paid social campaign management across LinkedIn and Meta, UK and global expansion.
• Own paid social strategy, budgets, pacing and forecasting with data-led recommendations.
• Run regular A/B tests across ad types, audiences, messaging and landing pages.
• Identify and pilot new channels (Reddit, ChatGPT ads, G2 ads) with clear scale/kill decisions.
• Produce monthly reports on spend, pipeline and ROAS using HubSpot and Dreamdata.
• Collaborate cross-functionally with Marketing and Sales to avoid silos.

Skills

Paid social

LinkedIn campaigns

B2B SaaS marketing

ABM campaigns

Analytics & reporting

Budget ownership

Experimentation

Tools

HubSpot

Google Analytics

Dreamdata

GA4

UTM governance

Job description

Zinc is seeking a Paid Media Manager to drive our paid media strategy across LinkedIn, Meta and emerging channels from London. You will own campaigns end-to-end, build tests, optimise performance and tie spend to pipeline and revenue within HubSpot and Dreamdata.

This is a hands-on IC role reporting to the Senior Demand Gen Lead and collaborating with Social, Content, Creative and Sales teams. Ideal candidates have 3+ years of paid social in B2B SaaS, experience with ABM and CRM-synced