UK Paid Media & Growth Strategy Lead

Music Ally; Greater London; Hybrid; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Private medical cover

Generous pension scheme

Life assurance

Income protection

Music industry perks

Winter break time off

Job summary

Sony Music is seeking a Senior Manager, Paid Media & Growth Strategy to lead the UK Paid Media program within a global framework. You’ll partner with UK Marketing, Relationship Management, and the Global Paid Media team to shape strategy, align campaigns, and ensure scalable execution.

You will leverage data from platforms like Meta, TikTok, Google Ads, and Spotify to drive audience growth and measurable commercial outcomes, while guiding local teams and emerging territories under the UK

Qualifications

• 4–5 years of paid media or growth marketing experience.
• Experience with leading full-funnel paid media strategies.
• Ability to translate marketing objectives into campaign direction.

Responsibilities

• Lead high-impact, full-funnel Paid Media strategies for UK labels and artists.
• Partner with UK Relationship Managers and Marketing Strategists to integrate Paid Media into planning.
• Translate objectives into actionable direction for centralized Media Buying teams.
• Analyze performance data to identify trends and optimization opportunities.
• Develop strategic recaps and client-facing insights leveraging platform KPIs and Orchard data.

Skills

Paid media strategy

Full-funnel planning

Stakeholder management

Analytics & insights

Cross-functional collaboration

Tools

Meta

TikTok

Google Ads

YouTube Ads

Spotify Ads

Amazon Ads

Chartmetric/Spotify for Artists data

Job description

Sony Music is seeking a Senior Manager, Paid Media & Growth Strategy to lead the UK Paid Media program within a global framework. You’ll partner with UK Marketing, Relationship Management, and the Global Paid Media team to shape strategy, align campaigns, and ensure scalable execution.

You will leverage data from platforms like Meta, TikTok, Google Ads, and Spotify to drive audience growth and measurable commercial outcomes, while guiding local teams and emerging territories under the UK