Paid Media Growth Lead – B2B SaaS (LinkedIn)

Zinc; England; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working model

Yearly company retreat abroad

30 days to Work from anywhere

Statutory pension with NEST

Zinc shares (EMI)

Job summary

Zinc is expanding its Demand Generation team and seeking a hands-on Demand Gen specialist to own paid social campaigns, primarily on LinkedIn, across the UK and global expansion. You will drive lead generation, pipeline growth and ROAS, owning strategy, budgets and performance across HubSpot and Dreamdata.

You will build, launch, test and optimise campaigns, collaborating with Social, Content, Creative and Sales to ensure alignment with broader objectives in a hybrid working model from

Qualifications

• 3+ years hands-on paid social experience, predominantly LinkedIn.
• Proven experience running LinkedIn campaigns for a B2B SaaS business, in-house preferred.
• Experience running account-based paid campaigns with target lists & CRM-synced audiences.
• Strong analytical skills with HubSpot, GA and attribution tooling for clear performance reports.
• Budget ownership with a track record of tying spend to pipeline and revenue.

Responsibilities

• Paid social campaign management: planning, building and launching campaigns, mainly on LinkedIn, with smaller Meta involvement.
• Strategy and budget ownership: set paid social strategy, manage budgets, pacing and forecasting.
• Optimization and testing: run regular A/B tests across ad types and landing pages with a testing roadmap.
• Emerging channels: identify and test new channels and run pilots with clear scale/kill decisions.
• Reporting and analysis: monthly paid reports covering spend, pipeline and ROAS using HubSpot & Dreamdata.
• Cross-functional collaboration: coordinate with Social, Content, Creative and Sales to align paid activity with organic and broader campaigns.

Skills

Paid social

LinkedIn campaigns

ABM campaigns

Analytics

Budget ownership

Experimentation

Tools

HubSpot

Google Analytics

Dreamdata

Job description

Zinc is expanding its Demand Generation team and seeking a hands-on Demand Gen specialist to own paid social campaigns, primarily on LinkedIn, across the UK and global expansion. You will drive lead generation, pipeline growth and ROAS, owning strategy, budgets and performance across HubSpot and Dreamdata.

You will build, launch, test and optimise campaigns, collaborating with Social, Content, Creative and Sales to ensure alignment with broader objectives in a hybrid working model from