Paid Media Executive

TieTalent; Crewe; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company is seeking a Paid Media Executive to drive lead generation and maximise ROI through effective paid media campaigns. The successful candidate will have a strong background in digital advertising, excellent analytical skills, and a proven track record in optimising campaign performance across various platforms.

Qualifications

• Experience in SEM / Traffic.
• Strong analytical skills and understanding of digital advertising platforms.

Responsibilities

• Develop and implement paid media strategies for lead generation.
• Manage budget allocation across platforms like Google and Meta.
• Oversee day-to-day management of paid media campaigns.

Skills

A/B Testing

Job description

About

Paid Media Executive

Monday - Friday 8:30am-5pm

Office based - Crewe

Salary £25,000 - £35,000 depending on experience

We are seeking an experienced and results-driven Paid Media / Performance Marketing Executive with a strong focus on lead generation and maximising ROI. The ideal candidate will be responsible for planning, executing, and optimising our paid media campaigns across multiple channels and global markets, ensuring that our advertising investment contributes to achieving our business goals. This role requires a deep understanding of digital advertising platforms, excellent analytical skills, and a proven track record in driving high-quality leads and improving conversion rates.

Key Responsibilities

1. Campaign Strategy and Planning:
   1. Develop and implement comprehensive paid media strategies that focus on generating high-quality leads and achieving a strong ROI.
   2. Identify and target key audience segments to maximise our campaign efficiencies and effectiveness.
   3. Manage our budget allocation across various platforms, including Google, Microsoft, Meta, and more.
2. Lead Generation:
   1. Design and execute lead generation campaigns that drive qualified leads into the sales funnel.
   2. Work closely with our CRO & UX teams to optimise landing pages, ad creatives, and CTAs to improve conversion rates and reduce cost-per-lead.
   3. Collaborate with sales and commercial teams to ensure seamless lead handoff through every stage of the lead funnel.
3. Campaign Management:
   1. Oversee the day-to-day management of paid media campaigns, including ad creation, targeting, bidding strategies, and performance monitoring.
   2. Conduct A/B testing on ad creatives, landing pages, and audience segments to continually improve campaign performance.
   3. Utilise analytics tools to track, report, and analyse the effectiveness of paid media campaigns against lead generation goals.
4. ROI Optimisation:
   1. Continuously optimise campaigns to maximise ROI, focusing on key metrics such as CPA, ROAS, and LTV.
   2. Implement strategies to improve ad spend efficiency, ensuring investment contributes to business growth.

Nice-to-have skills

• A/B Testing

Work experience

• SEM / Traffic

Languages

• English