Paid Media Executive | LOOKFANTASTIC

The Hut Group; Manchester; On-site; GBP 25,000 - 45,000; Full time

Job summary

Join a dynamic and fast-paced global technology group as a Paid Media Executive. In this exciting role, you'll be responsible for driving the performance of paid media campaigns for leading beauty brands. You'll utilize data-driven insights to optimize results continuously, collaborate with cross-functional teams, and contribute to the overall success of the company's marketing strategies. This is a fantastic opportunity to be part of a forward-thinking organization that values innovation and excellence, providing you with the chance to grow your career while making a significant impact in the beauty industry.

Benefits

25 days annual leave plus bank holidays

Birthday off

Enhanced maternity and paternity pay

Access to in-house GP

On-site gym

Up to 50% staff discount on THG brands

Salary sacrifice scheme for personal tech

Subsidised bus pass

Anniversary gifts for long service

Employee Assistance Programme (EAP)

Qualifications

• Experience in managing paid media campaigns and optimizing for performance.
• Strong analytical skills to derive insights from data and improve results.

Responsibilities

• Manage and optimize regional paid media campaigns to meet performance targets.
• Collaborate with teams across SEO, CRM, and UX to enhance campaign effectiveness.

Skills

Data Analysis

Campaign Management

Keyword Research

Ad Copywriting

Reporting

Collaboration

Critical Thinking

Problem-Solving

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Ads

Facebook Ads

SEO Tools

Job description

We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

THG Beauty

We’re home to market-leading websites like LookFantastic, SkinStore, Dermtore, Cult Beauty and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Biossance, and Grow Gorgeous – all of which are loved and trusted by millions of fans worldwide. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It’s an incredibly exciting time to join the team.

Why be a Paid Media Executive for LOOKFANTASTIC?

You will be responsible for the performance of regional paid media activity, delivering reporting and insights back into the territory teams, and supporting the Senior Paid Media Manager with account excellence to aid business growth.

What will I be doing as Paid Media Executive for LOOKFANTASTIC?

• Use data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month.
• Supporting with the activation and execution of App Acquisition and Video.
• Support the global paid media strategy, ensuring best practice is being followed.
• Specifics of account management and optimisation include campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets.
• Constant optimisation of campaigns to agreed revenue and ROI targets.
• Collaborating with wider teams across SEO, CRM, Affiliates, UX, CRO.
• Supporting the delivery of daily/weekly/monthly reports with context around performance, supporting with paid media forecast.
• Managing daily paid campaign spend to ensure optimum campaign performance.
• Conducting competitor research and analysis.
• Reporting and analysis to show impact of work.
• Challenging status quo and ensuring structures are in line with market best practices.
• Discovering and putting forward strategic opportunities to develop Paid Media offering.

KPI’s

• Paid performance of regional paid media performance, measured against COS%, NC and GP.
• Delivery of new campaigns, keywords, ad copy across all relevant platforms.
• Reporting on performance, transparent communication back to the trading, buying and management teams.
• Driving better revenue volumes within COS% targets, acquiring more new customers within CAC targets.
• Prioritise, structure work & effectively manage time.
• Capability with key marketing platform technologies.
• Excellent communicator – able to give clarity and provide detail on insights.
• Ability to form good working relationships with internal teams.
• Critical thinker and problem-solving skills.

What's in it For Me?

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Access to on-site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

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