Digital Marketing Specialist

Response Personnel Ltd; Milton Keynes; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

Response Personnel Ltd invites a Digital Marketing Specialist to join a premium automotive organisation in Milton Keynes. The role focuses on planning, delivering and optimising national campaigns across digital, paid media, broadcast and VOD, with hands-on media planning and budget management.

The ideal candidate has proven paid media experience, strong analytics and the ability to work with agencies and internal teams to drive awareness, product launches and sales opportunities.

Qualifications

• Proven experience in digital marketing, media planning or campaign management.
• Strong practical understanding of paid media, including paid digital advertising and paid social campaigns.
• Experience working with broadcast media, television advertising and/or video-on-demand (VOD) campaigns.
• Understanding of media planning, media buying, audience targeting and campaign delivery.
• Experience working with media agencies, creative agencies and external partners.
• Strong analytical skills, with experience measuring campaign performance and reporting on ROI.
• Understanding of the customer journey and how different media channels work together.
• Excellent organisation and project management skills.
• Strong communication and presentation skills.

Responsibilities

• Support the planning, development and delivery of integrated national media campaigns across digital, paid social, broadcast, VOD, outdoor and experiential channels.
• Work closely with media agencies, creative agencies and external partners to deliver campaigns aligned with brand and commercial objectives.
• Support paid media planning and execution, ensuring campaigns are targeted effectively and budgets are used efficiently.
• Contribute to the delivery of key product launches and brand campaigns.
• Monitor campaign performance, analysing key metrics and providing recommendations to improve effectiveness, reach and ROI.
• Use analytics, reporting dashboards and performance data to identify insights and optimise campaigns.
• Work collaboratively with internal stakeholders across Product, Sales, PR and Marketing.
• Ensure brand consistency and make effective use of centrally supplied creative assets.
• Prepare campaign reports, presentations and performance updates for senior stakeholders.
• Support media budget management, including purchase orders, invoice processing, accruals and financial administration.

Skills

Digital marketing

Media planning

Paid media

Broadcast media

VOD

Media buying

ROI analytics

Customer journey

Organizational skills

Communication

Presentation skills

Project management

Job description

Digital Marketing Specialist

Contract until 31 December 2027 initially, with potential for extension

35 Hours per week, Monday - Friday 09:00-17:00

Milton Keynes, Hybrid - 3 days on site 2 days from home

£19.23-£21.98 (£35,000 - £40,000)

The opportunity

An exciting opportunity has arisen for an experienced and commercially minded Digital Marketing Specialist to join a leading premium automotive organisation.

Reporting to the Head of Marketing - Media, you will play a key role in supporting the planning, delivery and optimisation of high-profile national marketing campaigns.

This is an excellent opportunity for someone with a strong understanding of paid media, broadcast advertising and integrated media campaigns. You will work across a variety of channels, helping to deliver impactful brand campaigns, support key product launches and drive customer engagement and sales opportunities.

This role requires practical experience of paid media and broadcast campaigns. We are particularly interested in candidates who understand media planning, buying and campaign performance, rather than those whose experience is primarily organic social media or content creation.

Key responsibilities

• Support the planning, development and delivery of integrated national media campaigns across digital, paid social, broadcast, video-on-demand (VOD), outdoor and experiential channels.
• Work closely with media agencies, creative agencies and external partners to deliver impactful campaigns aligned with brand and commercial objectives.
• Support paid media planning and execution, ensuring campaigns are targeted effectively and budgets are used efficiently.
• Contribute to the delivery of key product launches and brand campaigns.
• Monitor campaign performance, analysing key metrics and providing recommendations to improve effectiveness, reach and return on investment.
• Use analytics, reporting dashboards and performance data to identify insights and optimise campaigns.
• Work collaboratively with internal stakeholders across Product, Sales, PR and Marketing.
• Ensure brand consistency and make effective use of centrally supplied creative assets.
• Prepare campaign reports, presentations and performance updates for senior stakeholders.
• Support media budget management, including purchase orders, invoice processing, accruals and financial administration.
• Keep up to date with developments in paid media, broadcast advertising, digital platforms and emerging media opportunities.

Skills and experience required

Essential experience:

• Proven experience in digital marketing, media planning or campaign management.
• Strong practical understanding of paid media, including paid digital advertising and paid social campaigns.
• Experience working with broadcast media, television advertising and/or video-on-demand (VOD) campaigns.
• Understanding of media planning, media buying, audience targeting and campaign delivery.
• Experience working with media agencies, creative agencies and external partners.
• Strong analytical skills, with experience measuring campaign performance and reporting on ROI.
• Understanding of the customer journey and how different media channels work together.
• Excellent organisation and project management skills.
• Strong communication and presentation skills.

Desirable experience:

• Experience within the automotive, luxury or premium consumer goods sector.
• Experience supporting national brand campaigns and major product launches.
• Knowledge of media budgets, purchase orders, invoices and financial administration.
• Experience using campaign analytics and reporting platforms.

The ideal candidate

The ideal candidate will be a commercially aware marketer who understands how paid media works across multiple channels and can confidently support the delivery of large-scale marketing campaigns.

You will be comfortable working with media agencies, interpreting campaign data, managing multiple projects and contributing to strategic media decisions.

You will be proactive, analytical, detail-oriented and able to thrive in a fast-paced marketing environment.

Candidates with experience across paid media and broadcast advertising are strongly encouraged to apply. Experience limited to organic social media management or content creation will not be sufficient for this position.