Media Associate

ABL Recruitment; City Of London; Vor Ort; GBP 55.000 - 65.000; Vollzeit

Benefits dieser Stelle

Company bonus

ECOS scheme

Life insurance

Free lunches

Zusammenfassung

ABL Recruitment is seeking an Integrated Media Manager to develop and execute comprehensive media strategies across traditional and digital channels in support of brand, product launches and commercial goals.

The role requires leading media planning, budget allocation, and agency management, with a strong emphasis on evidence-based decisions, ROI, and stakeholder influence. London onsite, competitive benefits package.

Qualifikationen

• Minimum 5 years' relevant experience in media planning, buying, or integrated marketing communications.
• Automotive industry experience is desirable.
• Strong understanding of UK and European media landscape.

Aufgaben

• Develop annual and campaign-level integrated media strategies aligned with brand, product launches and commercial priorities.
• Plan media mixes across TV, OOH, digital, social, search, programmatic, and emerging platforms.
• Manage media budget allocation across channels and campaigns; monitor expenditure against budgets.
• Lead day-to-day relationships with media agencies and other external partners; challenge proposals and negotiate packages.
• Establish measurement frameworks and KPIs; monitor performance and derive actionable optimisation insights.

Kenntnisse

Media budgeting

Agency management

Media strategy

Performance analytics

Stakeholder management

Negotiation

Jobbeschreibung

Title: Integrated Media Manager

Salary: 55K-65K + benefits (company bonus, ECOS scheme, life
insurance, free lunches!)

Start Date: ASAP

Location: London, 5 days on site

The Media Associate will be responsible for developing and executing integrated media strategies that maximise the effectiveness of the Company's marketing investment and support brand, product and commercial objectives. The role will manage media planning, budget allocation, media buying and agency relationships across traditional and digital channels, ensuring that investment decisions are driven by consumer insight, market intelligence and measurable performance. Working closely with Marketing, Product, Sales and external media partners, the Media Associate will play a key role in supporting product launches, brand campaigns and sales objectives while continuously improving media effectiveness and return on investment.

The successful candidate will be a commercially focused media professional who combines strong strategic thinking with detailed understanding of media execution and performance. They will be comfortable taking ownership of significant media investment, challenging agency recommendations and making evidence-based decisions on how marketing budgets should be deployed. The role requires an individual who can operate independently, influence stakeholders and maintain a strong focus on both brand impact and measurable commercial outcomes.

Responsibilities

Media Strategy & Planning

• Develop annual and campaign-level integrated media strategies
  aligned with brand objectives, product launches and commercial
  priorities.
• Plan appropriate media mixes across TV, OOH, digital, social,
  search, programmatic and emerging platforms.
• Translate marketing and commercial objectives into clear media
  strategies and activation plans.
• Ensure media activity is appropriately targeted across
  audiences, markets and customer segments.
• Identify opportunities to strengthen reach, consideration,
  engagement and conversion.

Media Budget Management

• Manage and optimise media budget allocation across channels,
  campaigns and audiences.
• Develop recommendations on investment levels based on consumer
  insights, campaign objectives and performance data.
• Monitor expenditure against approved budgets and ensure
  effective use of marketing investment.
• Continuously optimise media investment to improve efficiency
  and ROI.
• Provide clear recommendations where media investment should be
  increased, reduced or reallocated.

Media Buying & Agency Management

• Manage day-to-day relationships with media agencies, media
  owners and other external partners.
• Lead the review and challenge of agency proposals, media plans
  and buying recommendations.
• Negotiate media packages and commercial arrangements where
  appropriate.
• Ensure media buying is competitive, transparent and aligned
  with agreed strategy.
• Monitor agency performance and ensure delivery against agreed
  objectives, service levels and timelines.

Campaign Performance & Optimisation

• Establish appropriate measurement frameworks and KPIs for media
  campaigns.
• Monitor campaign performance across reach, engagement,
  consideration, conversion and other relevant metrics.
• Analyse media performance and identify opportunities for
  optimisation.
• Translate campaign data into clear and actionable
  recommendations.
• Conduct post-campaign reviews and ensure learnings are
  incorporated into future activity.

Market & Media Intelligence

• Maintain a strong understanding of the UK and European media
  landscape.
• Monitor consumer behaviour, competitor media activity and
  emerging advertising technologies.
• Identify new channels, platforms and media opportunities
  relevant to the automotive sector.
• Provide media insights and recommendations to internal
  stakeholders.

Qualifications

• Minimum 5 years' relevant experience in media planning, media
  buying, integrated marketing communications or a related
  discipline.
• Automotive industry experience is highly desirable.
• Strong understanding of the UK and wider European media
  landscape.
• Experience across traditional and digital media, including TV,
  OOH, social, search and programmatic.
• Demonstrable experience managing significant media budgets.
• Strong experience managing and challenging media agencies.
• Strong analytical capability with the ability to translate
  complex performance data into commercial decisions.
• Good understanding of media measurement, attribution and
  campaign effectiveness.
• Strong commercial judgement and negotiation skills.
• Excellent stakeholder management and communication skills.
• Ability to work effectively across multiple campaigns and
  priorities.