Paid Media Analyst

Talent Hub®; Brighton; Hybrid; GBP 32,000 - 39,000; Full time

Benefits offered by this job

28 days annual leave

Job summary

Talent Hub is seeking a Paid Media Executive/Assistant in Brighton to join a thriving digital agency. Hybrid role with 3 days in the office and 2 days remote.

Salary around £35,000 plus excellent benefits and clear career progression, with opportunities to develop your skills in a supportive environment. You will handle paid media campaigns, collaborate with cross-functional teams, manage budgets, and provide data-driven insights to improve performance for clients.

Qualifications

• 1-4+ years in a Paid Media role, ideally in a marketing agency.
• Strong working knowledge of Google Ads, Microsoft Ads, and Google Analytics 4.
• Proficiency in analytics tools including GA4, Google Ads, Microsoft Ads, and other relevant platforms.
• Ability to analyse campaign performance data and translate insights into actionable recommendations.
• Awareness of automation, AI-led bidding strategies, and ML-driven campaign management approaches.
• Experience with forecasting, budgeting, or media planning (advantageous).

Responsibilities

• Plan, launch, and optimise paid media campaigns across Google Ads delivering strong client performance.
• Collaborate with Organic, Data, Creative, and Tech teams to deliver aligned client outcomes.
• Manage campaign budgets and bidding strategies to achieve CPA, ROAS and lead quality targets.
• Continuously analyse and refine campaigns to improve targeting, ad copy, and landing page performance.
• Monitor and report campaign performance, identify opportunities to improve efficiency and results using Google tools and reporting software.
• Act as day-to-day contact for assigned clients with transparent communication and commercially focused recommendations.
• Produce detailed reports and present insights, strategic recommendations, and performance updates internally and to clients.

Skills

Paid media

Campaign analysis

Budget management

Cross-team collaboration

Automation awareness

Forecasting

Tools

Google Ads

Microsoft Ads

Google Analytics 4

Job description

Hybrid Role 3 days office based, 2 days working from home

Salary circa £35,000 plus excellent benefits and career progression

Do you want to join a thriving, collaborative, digital agency based in central Brighton?

This is an exciting opportunity for a Paid Media Assistant or Executive with Client Services experience!

This role offers excellent career development opportunities, giving you the chance to build your skills and advance in a supportive environment.

What you need for this Paid Media Executive job:

• 1-4+ years’ experience working in a Paid Media role, ideally within a marketing agency.
• Strong working knowledge of Google Ads, Microsoft Ads, and Google Analytics 4.
• Proficiency in analytics tools including Google Analytics 4, Google Ads, Microsoft Ads, and other relevant platforms.
• Ability to analyse campaign performance data and translate insights into actionable recommendations.
• Awareness of automation, AI-led bidding strategies, and machine learning-driven campaign management approaches.
• Experience with forecasting, budgeting, or media planning (advantageous).

Key Responsibilities for this Paid Media Analyst include:

• Plan, launch, and optimise paid media campaigns across Google Ads with a focus on delivering strong performance for clients.
• Support integrated multi-channel strategies by collaborating closely with the Organic, Data, Creative, and Tech teams to deliver aligned client outcomes.
• Manage campaign budgets and bidding strategies to achieve key performance targets such as CPA, ROAS, and lead quality.
• Continuously analyse and refine campaigns to improve targeting, ad copy, and landing page performance.
• Monitor and report on campaign performance, identifying opportunities to improve efficiency and results, utilising Google tools and other reporting software.
• Act as a key day-to-day contact for assigned clients, building trusted relationships through transparent communication and commercially focused recommendations.
• Produce detailed reports and present campaign insights, strategic recommendations, and performance updates internally and to clients.

Benefits Include:

• 28 days paid annual leave, plus bank holidays