Performance Marketing Specialist

Bespoke 4 Business Marketing Ltd.; Poole; On-site; GBP 30,600 - 37,400; Full time

Benefits offered by this job

Competitive salary

Hybrid working model after probation

Regular training opportunities

Career progression pathways

Subsidised gym membership

Job summary

A digital marketing agency in Poole is seeking a skilled Paid Media Specialist to manage and optimize paid campaigns across various platforms. The ideal candidate has at least 2 years of experience in paid performance marketing, strong analytical skills, and works well in a team. The role offers up to £34,000 per year, hybrid working options, and opportunities for career progression.

Qualifications

• 2+ years of experience in Paid Performance Campaigns, ideally in an agency.
• Strong understanding of tracking and conversion metrics.
• Confident in using analytics tools like GA4 and Ads Managers.

Responsibilities

• Create, manage, and optimize paid social campaigns.
• Plan and execute PPC campaigns across Google and Microsoft.
• Analyze performance data and improve campaign ROI.

Skills

Experience with Paid Performance Campaigns

Management of Google, Meta, and LinkedIn campaigns

Analytical skills

Understanding of tracking and attribution

Creative ad copy development

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4

Google Tag Manager

Job description

We design and build websites and software applications, as well as manage the online marketing for a large number of clients across Dorset and further afield. To help achieve our goals and ambitions, we’re looking for another specialist to join our team.

Your b4b Journey Starts Here!

The Role

Postion: Full Time

Salary: Up to £34,000

We’re an award-winning, independent digital marketing agency based in Poole, Dorset. With expertise spanning web design, development, media production and performance-driven marketing, we deliver integrated campaigns that amplify brands and drive measurable growth. Our values – transformational, results-focused, ideas-driven and proactive – guide everything we do.

We’re rapidly growing and our talented team at b4b is at the heart of it. Together, we combine creative ideas with smart strategies to help our clients’ businesses thrive.

We’re seeking a skilled and data-driven Paid Media Specialist (or Paid Social Media Buyer) with hands‑on experience creating, managing and optimising paid campaigns across Meta, LinkedIn, and PPC platforms. You will work closely with both our PPC and Social Media teams to plan and execute effective, scalable campaigns that deliver outstanding results for our clients.

Key Responsibilities

• Create, manage, and optimise paid social campaigns across Meta Ads Manager and LinkedIn Campaign Manager
• Plan, execute, and optimise PPC campaigns across Google Ads and/or Microsoft Ads
• Analyse performance data to make recommendations, improve ROI, and maximise campaign effectiveness
• Work collaboratively with the PPC and Social Media teams to deliver integrated strategies
• Prepare performance reports and communicate insights to internal teams and clients
• Conduct ongoing audience research, keyword analysis, and competitive research
• Stay up to date with platform changes, new features, and best practices

About You

• You’ve spent 2/3+ years working with Paid Performance Campaigns, ideally within an agency environment.
• You’re confident managing campaigns across both Google, Meta and LinkedIn with a focus on performance.
• You understand tracking, attribution and conversions – experienced with GA4, Google Tag Manager, Meta Pixel, Ads Manager, etc.
• You’re data-driven with strong analytical and reporting skills.
• You enjoy working collaboratively within a fast‑paced, supportive team environment.
• You have a creative streak to come up with engaging and results oriented ad copy

What We Offer:

• Competitive salary of up to £34,000
• Hybrid working after probation period: balance your time between home and our Poole office (3 days a week), with an early finish at 1pm on Fridays!
• Regular training opportunities to keep your knowledge sharp.
• Clear pathways for career progression – many of our senior team members have been promoted from within.
• A friendly, creative culture with team socials, milestone celebrations and performance-based reviews.
• Subsidised gym membership and perks package offering discounts from retailers, bars, pubs & restaurants.

If you’re a social media enthusiast with a creative mindset and a drive to grow organic engagement, we’d love to hear from you!

To apply, please submit your CV and a ideally cover letter detailing your experience and why you’d be a great fit for b4b marketing.

Important:

Please only apply if you meet the requirements above and can attend work in our office in Poole, Dorset. The role is offered on a hybrid basis – 3 days in the office, 2 days working remotely – after successful completion of the probationary period.

21 Albany Business Park, Cabot Lane,
Poole, Dorset, BH17 7BX