Paid Digital Specialist (Fixed Term)

Tough Lover Theatricals Ltd.; Leeds; On-site; GBP 27,000 - 30,000; Full time

Job summary

Opera North is seeking an enthusiastic marketing professional to own in-house paid digital marketing campaigns across social platforms and PPC. Based at the Howard Opera Centre in Leeds, the role involves end-to-end campaign design, budgeting and live optimisation.

You will collaborate with the Website & SEO Specialist and the wider Acquisition Marketing team to write copy, target audiences, and test creative to maximise engagement and conversions. Some travel to venues is required.

Qualifications

• Experience creating and delivering paid social campaigns.
• Ability to create copy and creative for different audiences.
• Collaborative and autonomous working style with team.
• Strong organisational skills to manage multiple projects and deadlines.
• Data-driven approach to measuring success and optimisation.

Responsibilities

• Design, build and deliver in-house paid digital marketing campaigns across social media and PPC.
• Define and manage paid digital marketing schedule and coordinate with other campaign activity.
• Manage paid digital budgets and adjust based on insights.
• Collaborate with Website & SEO Specialist on keyword research for search ads.
• Write and proofread fluent, compelling advertising copy.

Skills

Paid social campaigns

Copywriting

Collaboration

Multi-project management

Data-driven

Job description

Summary

We are looking for an enthusiastic and collaborative marketing professional to take ownership of developing and executing the in-house paid digital marketing strategies at Opera North. This is a rare opportunity to delve deep into paid digital in the arts. You'll have agency of the paid digital campaigns.

More Details

Key accountabilities

• Design, build and deliver in-house paid digital marketing campaigns from end-to-end on a range of platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn and PPC (pay-per-click) search and display campaigns.
• Define and manage the paid digital marketing schedule and use shared planning tools to ensure ads are timely and integrated with all other campaign activity.
• Manage the paid digital budgets, adjusting where necessary based on strategic insight.
• Collaborate with the Website & SEO Specialist on keyword research for search ads to ensure the maximum success search rankings and ads.
• Write and proofread fluent and compelling advertising copy.
• Target adverts at specific customer segments and consumer groups.
• Split-test content and creative to learn and continuously improve results.
• Support the work of the wider Acquisition Marketing team in other areas as required.
• Perform related duties or projects as assigned / directed.

Person specification

• Experience of creating and delivering successful paid social campaigns.
• Ability to create copy and creative for different audiences.
• An enthusiastic and collaborative approach to working within a team, as well as autonomously.
• Well organised with the ability to work on multiple projects concurrently, meet deadlines and plan and prioritise workload.
• Curious and experimental, excited to test out new ideas, with a data-driven approach to measuring success.

Terms & Conditions

Contract type: Fixed Term, Full Time (ending 12th October 2027)

Salary: £27,000 - £29,500 per annum

Hours of work: 35 hours per week (some weekend and evening work will be required)

Place of work: you will be based at Howard Opera Centre, Leeds (you'll be expected to travel to other venues as part of the role also)

Holiday entitlement: 33 days inclusive of 8 statutory holidays, per annum (pro rata)

Pension: Opera North will automatically enroll you into the company pension scheme upon appointment and after 3 months' service will contribute equivalent to 5.5% of your basic pay, should you meet the current legislative criteria. You will be required to make a personal contribution of 2.5% of your basic pay. We reserve the right to make future changes to our pension arrangements.

Equity, diversity and inclusion: We promote equity, diversity and inclusion in our workplace and make recruitment decisions by matching our needs with the skills and experience of the candidate. As we work to address underrepresentation in our workforce, we are particularly keen to hear from applicants from the global majority or those with other protected characteristics.

The successful candidate must have the right to work in the UK or be ready to obtain it.

General responsibilities of everyone who works for us:

• Represent the company values and purpose to create extraordinary experiences everyday
• Work collaboratively and co-operatively with all team members and take an active part in team meetings and discussions
• Be an ambassador for Opera North and follow our policies and procedures
• Play your part in ensuring that everyone who comes through our door is welcomed and treated with respect

Closing date: 17th September - 4pm