Paid Campaign Executive

Bauer Media Group; Glasgow; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

28 days holiday

Bauer Academy training

Enhanced parental leave

Flexible working

Job summary

Bauer Media Group is seeking a Growth Marketing Specialist to drive B2B demand for HitsRadioAdvertising.co.uk. You will manage paid search and social, SEO/SEM and email campaigns, while optimising landing pages and user journeys through CRO and testing.

You will monitor budgets and KPIs, analyse competitors, and collaborate with the Customer Engagement and Local Sales teams to ensure lead quality. A strong focus on ROI, analytics and AI-driven improvements is essential.

Qualifications

• Experience in Growth Marketing or Performance Marketing with measurable results.
• Hands-on experience with Google Ads and Meta Business Suite.
• Understanding of B2B lead generation and conversion optimization.
• Experience with GA4, GTM and Looker Studio.
• Analytical, ROI-focused mindset with testing aptitude.

Responsibilities

• Support and deliver growth strategy for HitsRadioAdvertising.co.uk and drive high-quality B2B demand.
• Manage and optimise paid search, paid social, SEO/SEM and email marketing across relevant channels.
• Optimise landing pages, content and user journeys through CRO, testing and experimentation.
• Monitor budgets, performance and KPIs including CPL, CPA, conversion and pipeline contribution.
• Analyse competitor activity and identify growth opportunities.
• Collaborate with Customer Engagement and Local Sales for lead quality and alignment.
• Provide data-led reporting, insights and recommendations to stakeholders.
• Use AI, automation and data-driven optimisation to improve campaign performance.
• Ensure activity follows Bauer brand guidelines and GDPR requirements.

Skills

Growth Marketing

Paid Media

Google Ads

Meta Business Suite

GA4

Google Tag Manager

Looker Studio

ROI Focus

Stakeholder Management

Analytical Mindset

Tools

Google Ads

Meta Business Suite

GA4

Google Tag Manager

Looker Studio

Job description

About The Team

Customer Engagement is a central team within Bauer Audio UK, focused on helping the business sell audio advertising more effectively. The team uses systems, technology, data and commercial messaging to support local sales teams, generate qualified leads and improve commercial outcomes.

Your role:

• Support and deliver the growth strategy for HitsRadioAdvertising.co.uk, driving high-quality B2B demand and qualified leads
• Manage and optimise paid search, paid social, SEO/SEM and email marketing across relevant channels
• Optimise landing pages, content and user journeys through CRO, testing and experimentation
• Monitor budgets, performance and commercial KPIs including CPL, CPA, conversion and pipeline contribution
• Analyse competitor activity and identify opportunities for growth and market share
• Work closely with Customer Engagement and Local Sales teams to ensure lead quality and commercial alignment
• Provide clear, data-led reporting, insights and recommendations to stakeholders
• Use AI, automation and data-driven optimisation to improve campaign performance and accelerate learning
• Ensure all activity follows Bauer brand guidelines and relevant OFCOM, data protection and GDPR requirements

Your profile:

• Experience in Growth Marketing, Paid Media or Performance Marketing, with measurable results
• Hands-on experience with Google Ads and Meta Business Suite
• Understanding of B2B lead generation, buyer journeys and conversion optimisation
• Experience with GA4, Google Tag Manager and Looker Studio
• Strong analytical, commercial and problem-solving mindset, with a focus on ROI and revenue
• Detail-oriented, proactive and comfortable with continuous testing and optimisation
• Excellent communication and stakeholder management skills
• Collaborative, adaptable and able to manage multiple priorities independently
• Strong interest in AI-driven marketing, automation and emerging digital technologies

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s In It For You

• You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.

We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing [e-mail]

We are actively recruiting for this position, so the job advert may close earlier than expected.

If you have any feedback regarding our UK recruitment process, please email [e-mail] we would love to hear from you.