Campaign Executive

Bauer Media Group; Sheffield; Hybrid; GBP 26,000 - 38,000; Full time

Benefits offered by this job

28 days holiday

Bauer Academy training

Flexible working

Maternity/Adoption pay

Volunteer days

Job summary

Bauer Media Group in the UK is seeking a Campaign Executive to join Planet Offers within UK Audio. You will plan and deliver multi-channel campaigns, crafting engaging content and leveraging data insights to drive traffic and sales.

As part of the Customer Engagement family, you’ll collaborate with marketing, sales, design and tech to launch compelling offers and optimise performance across email, social, paid media and SEO-friendly content.

Qualifications

• Experience in B2C or digital marketing environments.
• Strong copywriting and content creation skills.
• Understanding of digital marketing and ecommerce principles.
• Experience managing multiple projects and deadlines.
• Ability to use data and performance insights to improve outcomes.
• Excellent communication and collaboration skills.
• Email marketing platforms (Mailchimp) desirable; paid media and SEO knowledge beneficial.

Responsibilities

• Plan and deliver multi-channel marketing campaigns to support objectives.
• Create and distribute email marketing campaigns, newsletters and alerts.
• Develop engaging social media content to promote Planet Offers.
• Support delivery and optimization of paid media activity across Meta and Google.
• Write compelling customer-facing copy for email, social, ads and site.
• Monitor campaign performance using data and insights to optimise results.
• Coordinate seasonal campaigns with internal stakeholders.
• Launch and market offers effectively with colleagues.
• Create content with SEO best practices to improve organic visibility.
• Support wider team projects and priorities as required.

Skills

Copywriting

Content creation

Digital marketing

Project management

Data-driven optimization

Communication

Email marketing (Mailchimp)

Paid media

SEO

Job description

Are you looking for your next step in digital marketing? We are looking for a Campaign Executive to join our Planet Offers team within UK Audio.

If you're passionate about creating engaging campaigns, turning insights into action, and delivering experiences that customers love, this is your opportunity to help grow one of Bauer Media's exciting customer engagement platforms.

Your Team: How we enrich everyday life

Planet Offers is Bauer Media's customer offers and voucher platform, providing audiences across our radio brands with access to exclusive deals, discounts and experiences. You'll be joining a collaborative team of marketers and customer engagement specialists who work together to create compelling campaigns that connect customers with great offers.

As part of the wider Customer Engagement team, you'll work alongside colleagues across marketing, sales, design and technology, helping us create meaningful customer experiences while supporting commercial growth.

The difference you will make

As Campaign Executive, you'll play an important role in driving traffic, customer acquisition, engagement and sales across Planet Offers. Using a mix of creativity, content creation and campaign performance insight, you'll help deliver multi-channel marketing activity that reaches customers at the right time with relevant and engaging offers.

Your work will directly contribute to the growth of the platform and help deliver commercial success across Bauer Media's customer engagement activities.

Location: Hybrid - Remote

Your Role

Key Responsibilities

• Plan and deliver multi-channel marketing campaigns to support commercial objectives.
• Create and distribute email marketing campaigns, including newsletters, targeted communications and promotional alerts.
• Develop engaging social media content that promotes Planet Offers deals and experiences.
• Support the delivery and optimisation of paid media activity across channels such as Meta and Google.
• Write compelling customer-facing copy for email, social, advertising and website content.
• Monitor campaign performance and use data and customer insights to optimise results.
• Coordinate seasonal campaigns and promotional activity with internal stakeholders.
• Work closely with colleagues to ensure offers are launched and marketed effectively.
• Create and maintain content with SEO best practices in mind to improve organic visibility.
• Support wider team projects and priorities as required.

What We Are Looking For

• Experience within a B2C or digital marketing environment.
• Strong copywriting and content creation skills.
• Understanding of digital marketing and ecommerce principles.
• Experience managing multiple projects and deadlines effectively.
• Ability to use data and performance insights to improve campaign outcomes.
• Excellent communication and collaboration skills.
• Proactive approach with a willingness to take ownership and learn.Experience with email marketing platforms such as Mailchimp is desirable.
• Knowledge of paid media platforms such as Meta Ads Manager and Google Ads is desirable.
• Awareness of SEO principles and content optimisation techniques is beneficial.

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France - both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s In It For You

• You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.

We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing [e-mail]

We are actively recruiting for this position, so the job advert may close earlier than expected.

If you have any feedback regarding our UK recruitment process, please email [e-mail] we would love to hear.