Paid Advertising Manager

Talent Tent; Abingdon; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Annual bonus

27 days annual leave

Discounted gym membership

Job summary

A leading UK gifting brand seeks a Paid Advertising Manager to drive performance marketing in-house. Responsibilities include managing Google Ads and Meta campaigns, focusing on customer acquisition and campaign optimisation. The ideal candidate has significant e-commerce experience and a data-driven mindset. Salary of £50,000 with additional benefits including an annual bonus and 27 days of annual leave.

Qualifications

• Proven experience managing hands-on PPC and paid social campaigns ideally in an e-commerce setting.
• Strong understanding of Google Ads, Meta Ads Manager, GA4, and attribution tools.
• Commercially minded with a clear understanding of ROAS, CPA, and customer acquisition levers.

Responsibilities

• Set up, manage, and optimise Google Ads campaigns.
• Plan and execute Meta campaigns across prospecting and retargeting.
• Build and manage performance reports using ads management tools.

Skills

PPC campaign management

Paid social campaigns

Google Ads

Meta Ads Manager

E-commerce experience

Data analysis

Campaign optimisation

Tools

Google Ads

GA4

Triple Whale

Job description

Overview

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Base pay range

As a leading UK gifting brand, our client is on a mission to become the go-to destination for meaningful, memorable gifts. With rapid growth and a highly seasonal trading model, they are now bringing paid marketing in-house and investing in performance to drive profitable, long-term growth. As the Senior Paid Advertising Manager, you’ll take full ownership of their performance marketing activity, starting with PPC and paid social (Meta), and expanding into new channels over time. You’ll be hands-on in building and optimising campaigns, while shaping a full-funnel approach that supports sustainable customer acquisition. This role is ideal for a commercially minded, data-driven marketer who thrives in fast-paced, peak-driven eCommerce environments.

Responsibilities

• Set up, manage, and optimise all Google Ads campaigns (Search, Shopping, Performance Max, Display), with a focus on profitable customer acquisition.
• Plan and execute Meta (Facebook/Instagram) campaigns across prospecting, retargeting and retention stages.
• Work with our Senior Ecommerce Data analyst to build and manage weekly and monthly performance reports using Google Ads, Meta Ads Manager, GA4, and Triple Whale.
• Lead the transition of all paid activity from agency to in-house, ensuring smooth handover and continued performance.

What we are looking for

• Proven experience managing hands-on PPC and paid social campaigns ideally in an e-commerce setting.
• Strong understanding of Google Ads, Meta Ads Manager, GA4, and attribution tools.
• Commercially minded with a clear understanding of ROAS, CPA, and the levers of profitable customer acquisition.
• Experience planning and scaling campaigns for high seasonal demand and peak trading events.
• Highly organised, proactive, and confident managing budgets and performance data independently.
• Comfortable working without agency support—hands-on in campaign build, optimisation, and reporting.

What will you be offered in return?

As well as our flexible workplace with a fantastic culture, our client is also able to offer:

• A competitive salary in line with your skills and experience of £50,000
• Annual bonus
• 27 days annual leave (25 standard + birthday + wellbeing day)
• Discounted gym membership

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising
• Industries: Retail and Online and Mail Order Retail