Outdoor Store Manager: Lead, Coach & Drive Sales

GO Outdoors LTD; Deepcar; On-site; GBP 35,000 - 52,000; Full time

Job summary

GO Outdoors is seeking a Store Manager to take full ownership of store performance, culture, and daily execution in the United Kingdom. You will coach colleagues, drive commercial results, and ensure premium in-store experiences while maintaining visual standards.

The role emphasizes strong leadership, commercial awareness, and the ability to translate performance data into actionable improvements on the shop floor.

Qualifications

• Proven experience in retail management leading teams.
• Strong commercial awareness and ability to interpret performance data.
• Excellent communication and interpersonal skills.
• Hands-on leader, visible on the shop floor.

Responsibilities

• Lead the store through effective leadership, coaching and operational excellence.
• Support and develop colleagues to deliver exceptional customer experiences and strong commercial performance.
• Use real-time performance insights and trading trends to make quick, commercial decisions.
• Maintain premium operational and visual standards — ensuring product availability, presentation, and safety.

Skills

Retail management

Team leadership

Commercial awareness

Data interpretation

Customer focus

Job description

GO Outdoors is seeking a Store Manager to take full ownership of store performance, culture, and daily execution in the United Kingdom. You will coach colleagues, drive commercial results, and ensure premium in-store experiences while maintaining visual standards.

The role emphasizes strong leadership, commercial awareness, and the ability to translate performance data into actionable improvements on the shop floor.