Store Manager

GO Outdoors LTD; Deepcar; On-site; GBP 35,000 - 52,000; Full time

Job summary

GO Outdoors is seeking a Store Manager to take full ownership of store performance, culture, and daily execution in the United Kingdom. You will coach colleagues, drive commercial results, and ensure premium in-store experiences while maintaining visual standards.

The role emphasizes strong leadership, commercial awareness, and the ability to translate performance data into actionable improvements on the shop floor.

Qualifications

• Proven experience in retail management leading teams.
• Strong commercial awareness and ability to interpret performance data.
• Excellent communication and interpersonal skills.
• Hands-on leader, visible on the shop floor.

Responsibilities

• Lead the store through effective leadership, coaching and operational excellence.
• Support and develop colleagues to deliver exceptional customer experiences and strong commercial performance.
• Use real-time performance insights and trading trends to make quick, commercial decisions.
• Maintain premium operational and visual standards — ensuring product availability, presentation, and safety.

Skills

Retail management

Team leadership

Commercial awareness

Data interpretation

Customer focus

Job description

This is GO Outdoors. Made for Exploring. Built for Everyone. At GO Outdoors, our purpose is simple: to inspire and equip everyone for life outdoors. From hikers to cyclists, cold-water dippers to weekend campers, we believe the outdoors should be for all - and we’re here to make it accessible with trusted kit and unbeatable value. We’re passionate, practical, and people focused. Our values - welcoming, responsible, authentic, and innovative - guide everything we do as we help the nation discover the joy of being out there. If you’re driven to empower every kind of adventurer and make the outdoors accessible to all, you’ll feel right at home with us. This is your moment. This is GO Outdoors. Are you in?

Role Overview As a Store Manager you take full ownership of your store’s performance, culture, and daily execution. You play an active role in supporting and developing colleagues while maintaining high operational and commercial standards. You create a high-energy environment where colleagues develop, standards stay consistently high, and customers receive a premium in-store experience. This role is all about effective leadership, strategic commercial awareness, and the ability to support colleagues to perform at their best.

Key Responsibilities

• Lead the store through effective leadership, coaching and operational excellence
• Support and develop colleagues to deliver exceptional customer experiences and strong commercial performance.
• Use real-time performance insights and trading trends to make quick, commercial decisions that elevate store results and maximise every opportunity.
• Maintain the companies premium operational and visual standards — ensuring product availability, impactful presentation, and a safe, compliant environment.

Skills & Experience Required

• Proven experience in retail management with the ability to lead and motivate teams in a fast-moving, high-energy environment.
• Strong leader with experience supporting, coaching and developing colleagues and driving store performance.
• Strong commercial awareness with strong capability in interpreting performance data, product trends, and customer behaviour.
• Excellent communication and interpersonal skills, supporting strong teamwork, engagement, and professional customer interactions.
• Demonstrated success in delivering strong sales results and maintaining exceptional operational standards.

Desirable Attributes

• Passionate about retail, products and delivering exceptional customer experiences.
• Proactive, solutions driven leader who thrives in a fast paced, ever evolving retail environment.
• Hands on and highly visible on the shop floor, leading by example across all areas of the store.
• Resilient, adaptable, and composed during busy trading periods, product launches, and high pressure moments.