Outdoor Digital Campaign Lead

Global; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Global is seeking an Outdoor Digital Campaign Manager to lead the Digital Campaign Team, drive monitoring, reporting and performance insights, and ensure high-quality campaign execution in collaboration with sales, delivery operations and digital monitoring.

You will coach Team Leaders and Campaign Executives, develop monitoring frameworks, define KPIs, and deliver actionable insights to optimise customer outcomes and operational excellence in a fast-paced outdoor advertising environment.

Qualifications

• Proven experience managing digital or data-driven campaigns in an operational, programmatic, or ad-tech environment, with a track record of delivering results at scale.
• Strong technical confidence and advanced problem-solving skills, with the ability to clearly explain complex campaign components (e.g., feeds, triggers, templates) to both technical and non-technical audiences.
• Exceptional communication, collaboration, and stakeholder management skills, with the ability to influence and align cross-functional teams toward shared goals.
• A passion for digital innovation and a proactive approach to continuous improvement.
• Experience mentoring or supporting colleagues is a strong plus.
• Minimum office attendance of three days per week, with specific days determined based on business needs.

Responsibilities

• Lead the Digital Campaign function ensuring accurate execution of high-complexity digital campaigns with a strong focus on monitoring performance, validating data accuracy.
• Define, track and deliver clear KPIs, SLAs and quality standards, ensuring they align with business priorities and customer expectations.
• Develop and implement strategic initiatives designed to enhance our monitoring capabilities, enforce operational efficiency and drive monitoring & reporting tech solutions.
• Leverage insights, reporting and data trends to inform continuous process improvements, strengthen customer satisfaction and boost team productivity.
• Represent the Digital Campaign function in senior stakeholder forums, contributing to strategic planning, forecasting and the ongoing development of service models.
• Provide strong team leadership, fostering a high-performance culture focused on accountability, collaboration and continuous improvement.
• Provide stakeholders and senior management with regular performance updates, highlighting key risks, outcomes and improvements.

Skills

Digital campaigns

Programmatic

Data-driven decision making

Stakeholder management

Mentoring

Job description

Global is seeking an Outdoor Digital Campaign Manager to lead the Digital Campaign Team, drive monitoring, reporting and performance insights, and ensure high-quality campaign execution in collaboration with sales, delivery operations and digital monitoring.

You will coach Team Leaders and Campaign Executives, develop monitoring frameworks, define KPIs, and deliver actionable insights to optimise customer outcomes and operational excellence in a fast-paced outdoor advertising environment.