Outbound Sales Manager EMEA (HF1360374)

Apprentify; Greater London; On-site; GBP 65,000 - 85,000; Full time

Job summary

Apprentify is seeking a Pipeline Generation/BDR Manager to lead outbound-driven growth across the EMEA region. You will drive day-to-day BDR activities, coach reps to improve performance, and ensure a steady flow of qualified opportunities that accelerate revenue in a fast‑growing tech environment.

In this role, you will set targets, optimize cadences, collaborate with Sales, Marketing and Operations, and use data to close gaps in conversion and targeting.

Qualifications

• Experience leading Business Development Representatives in a SaaS/B2B tech environment.
• Strong outbound prospecting, pipeline qualification and handoff to Sales experience.
• Ability to coach on messaging, call structure and account research.

Responsibilities

• Manage and improve EMEA pipeline generation activity with outbound focus.
• Lead, coach and support BDRs to improve quality and results.
• Set activity, conversion and pipeline targets aligned to sales priorities.
• Run outbound processes, cadences, tooling and performance routines.
• Review prospecting quality and handoffs to Sales to keep pipeline actionable.
• Use data to identify gaps and take practical action.
• Collaborate with EMEA Sales leadership on territory focus and priorities.
• Partner with Marketing on messaging and campaigns.
• Support onboarding and performance management for BDRs.
• Stay close to market and competitor insights to improve outreach.

Skills

Outbound prospecting

Pipeline management

Coaching & mentoring

Data analysis

Target setting

Cross-functional collaboration

Job description

The Opportunity

Our client is one of the fastest growing technology organisations in the world and a leading provider of cutting‑edge cybersecurity and AI solutions to support to the SMB market. They provide MSPs (Managed Service Providers) with the fundamental technology they need to manage and secure Microsoft 365 at scale and deliver AI services.

The Opportunity

Our client is one of the fastest growing technology organisations in the world and a leading provider of cutting‑edge cybersecurity and AI solutions to support to the SMB market. They provide MSPs (Managed Service Providers) with the fundamental technology they need to manage and secure Microsoft 365 at scale and deliver AI services.

About The Role

They are looking for a Pipeline Generation/ BDR Manager to join their expanding team. This role is responsible for managing and improving our EMEA pipeline generation activity, with a primary focus on outbound‑led growth. You will lead the day‑to‑day execution of the Business Development team, coach representatives to improve performance, and ensure a consistent flow of well‑qualified opportunities that support EMEA revenue growth in a fast‑paced and scaling environment.

What You’ll Be Doing

• Manage and improve their EMEA pipeline generation activity, with a primary focus on outbound execution


• Lead, coach and support Business Development Representatives to improve quality, confidence and results


• Set clear activity, conversion and pipeline targets aligned to EMEA sales priorities


• Run consistent outbound processes, cadences, tooling and performance routines across the team


• Review prospecting quality, qualification standards and handoff to Sales to keep pipeline relevant and actionable


• Use data to identify gaps across activity, conversion, messaging and targeting, then take practical action


• Collaborate closely with EMEA Sales leadership on territory focus, account priorities and feedback from the field


• Partner with Marketing to align messaging, ICP insight, campaigns and lead follow‑up


• Support onboarding, development and performance management for Business Development Representatives


• Stay close to market and competitor insight to improve outreach, positioning and pipeline effectiveness

Skills We Need For This Role

• Experience managing, mentoring or leading Business Development Representatives in a SaaS or B2B technology environment


• Strong understanding of outbound prospecting, pipeline qualification and handoff to Sales


• Ability to coach representatives on messaging, call structure, objection handling and account research


• Comfortable managing targets, activity metrics, conversion reporting and regular performance routines


• Analytical approach with the ability to spot issues across activity, conversion, targeting and pipeline quality


• Experience working in a fast‑growing environment with evolving processes, priorities and targets


• Clear, direct communicator who can set expectations and drive accountability in a supportive way


• Strong cross‑functional collaboration skills, particularly with Sales, Marketing and Operations


• Commercial mindset with a focus on building predictable, repeatable pipeline for the EMEA market


• Comfortable balancing hands‑on execution with people management in a scaling team