Pipeline Development Manager (HF1360373)

Apprentify; Greater London; On-site; GBP 65,000 - 100,000; Full time

Job summary

Apprentify is seeking a Pipeline Generation/BDR Manager to lead the EMEA outbound pipeline and drive growth. You will manage the day‑to‑day Business Development team, coach reps to improve performance, and ensure a steady flow of qualified opportunities that support revenue growth across EMEA in a fast‑paced environment.

You will own outbound strategies, set targets, and collaborate with Sales, Marketing and Operations to optimize messaging and lead follow‑up.

Qualifications

• Experience leading BDR teams in a SaaS or B2B technology environment.
• Proven ability to coach on outbound prospecting, messaging and call structure.
• Track record delivering outbound pipeline in EMEA.
• Strong analytical, data-driven approach to gaps in activity and performance.
• Excellent cross-functional collaboration with Sales, Marketing and Ops.

Responsibilities

• Manage and improve EMEA outbound pipeline generation, with a focus on outbound execution.
• Coach and support Business Development Representatives to lift quality and results.
• Set clear activity, conversion and pipeline targets aligned to sales priorities.
• Run outbound cadences, tooling and performance routines across the team.
• Review prospecting quality and handoff to Sales to keep the pipeline relevant.
• Use data to identify gaps and take practical action to improve metrics.
• Collaborate with EMEA Sales leadership on territory focus and accounts.
• Partner with Marketing to align messaging and campaigns.
• Support onboarding and performance management for BDRs.
• Stay close to market insights to enhance outreach and pipeline effectiveness.

Job description

The Opportunity

Our client is one of the fastest growing technology organisations in the world and a leading provider of cutting‑edge cybersecurity and AI solutions to support to the SMB market. They provide MSPs (Managed Service Providers) with the fundamental technology they need to manage and secure Microsoft 365 at scale and deliver AI services.

The Opportunity

Our client is one of the fastest growing technology organisations in the world and a leading provider of cutting‑edge cybersecurity and AI solutions to support to the SMB market. They provide MSPs (Managed Service Providers) with the fundamental technology they need to manage and secure Microsoft 365 at scale and deliver AI services.

About The Role

They are looking for a Pipeline Generation/ BDR Manager to join their expanding team. This role is responsible for managing and improving our EMEA pipeline generation activity, with a primary focus on outbound‑led growth. You will lead the day‑to‑day execution of the Business Development team, coach representatives to improve performance, and ensure a consistent flow of well‑qualified opportunities that support EMEA revenue growth in a fast‑paced and scaling environment.

What You’ll Be Doing

• Manage and improve their EMEA pipeline generation activity, with a primary focus on outbound execution


• Lead, coach and support Business Development Representatives to improve quality, confidence and results


• Set clear activity, conversion and pipeline targets aligned to EMEA sales priorities


• Run consistent outbound processes, cadences, tooling and performance routines across the team


• Review prospecting quality, qualification standards and handoff to Sales to keep pipeline relevant and actionable


• Use data to identify gaps across activity, conversion, messaging and targeting, then take practical action


• Collaborate closely with EMEA Sales leadership on territory focus, account priorities and feedback from the field


• Partner with Marketing to align messaging, ICP insight, campaigns and lead follow‑up


• Support onboarding, development and performance management for Business Development Representatives


• Stay close to market and competitor insight to improve outreach, positioning and pipeline effectiveness

Skills We Need For This Role

• Experience managing, mentoring or leading Business Development Representatives in a SaaS or B2B technology environment


• Strong understanding of outbound prospecting, pipeline qualification and handoff to Sales


• Ability to coach representatives on messaging, call structure, objection handling and account research


• Comfortable managing targets, activity metrics, conversion reporting and regular performance routines


• Analytical approach with the ability to spot issues across activity, conversion, targeting and pipeline quality


• Experience working in a fast‑growing environment with evolving processes, priorities and targets


• Clear, direct communicator who can set expectations and drive accountability in a supportive way


• Strong cross‑functional collaboration skills, particularly with Sales, Marketing and Operations


• Commercial mindset with a focus on building predictable, repeatable pipeline for the EMEA market


• Comfortable balancing hands‑on execution with people management in a scaling team