Organic Growth Lead for Fintech Mobile App

Emma - we are hiring!; Greater London; On-site; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Vitality Membership

Health care

Dental care

Pension Contribution

Holiday Allowance

Paid Sick Leave

MacBook

Referral scheme: £1000

1 Month Sabbatical Every 5 Years

Annual salary review

Regular socials and lunches

Job summary

Emma is seeking a Growth Marketing Lead to build Emma's Organic Acquisition engine from the ground up. Today we rely on paid and organic channels, and you will accelerate organic growth while reducing paid dependence.

You will own experiments across ASO, SEO, partnerships and content, and lead CRM, product launches, website content and communications. The role requires an entrepreneurial, analytical, hands-on mindset and ownership of results.

Qualifications

• 3+ years of growth marketing experience in consumer apps or tech.
• Proven track record of driving measurable organic acquisition.
• Hands-on with at least one major organic growth channel (ASO/SEO/referrals).
• Analytical and experimental mindset; entrepreneurial and autonomous.

Responsibilities

• Own and scale Emma's organic customer acquisition across ASO, SEO, referrals, content and emerging channels.
• Continuously identify, prioritise and execute new organic growth experiments.
• Develop and execute strategies to improve App Store and Google Play rankings, visibility and conversion.
• Grow non-branded search traffic through technical SEO, content and AI search optimisation.
• Identify new distribution opportunities through partnerships, communities and product-led growth initiatives.
• Analyse acquisition performance, identify opportunities and measure the impact of experiments.
• Work closely with Product, Engineering and Marketing to implement growth initiatives.
• Own CRM and lifecycle marketing, including activation, engagement and reactivation campaigns.
• Coordinate product launches, feature announcements and monthly customer updates.
• Oversee Emma's website, blog and other owned marketing channels.
• Identify and execute PR opportunities to increase brand awareness.

Skills

Growth marketing

Analytical thinking

Autonomous working

Experimentation

Tools

ASO

SEO

CRM

Content platforms

Job description

Emma is seeking a Growth Marketing Lead to build Emma's Organic Acquisition engine from the ground up. Today we rely on paid and organic channels, and you will accelerate organic growth while reducing paid dependence.

You will own experiments across ASO, SEO, partnerships and content, and lead CRM, product launches, website content and communications. The role requires an entrepreneurial, analytical, hands-on mindset and ownership of results.