Growth Marketing Lead: Organic Acquisition & Growth

Emma Technologies LTD.; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Dental care

Reduced gym memberships

Cashback benefits & discounts

1 Month Sabbatical Every 5 Years

Annual Salary Review

Regular Socials and Lunches

Job summary

Emma Technologies LTD is building the consumer finance app Emma to empower millions with better money decisions. We are hiring a Growth Marketing Lead to create Emma’s Organic Acquisition engine and dramatically reduce our dependence on paid advertising.

The role is hands-on, entrepreneurial and analytics-driven, with ownership of CRM, product launches and communications. You will identify, test and scale organic growth channels (ASO, SEO, referrals, partnerships, content) while working closely

Qualifications

• 3+ years of growth marketing, organic acquisition or related role.
• Proven track record of independently driving measurable organic customer acquisition.
• Hands-on experience with ASO, SEO, referrals or product-led growth.
• Analytical and experimental mindset with ability to measure results.
• Entrepreneurial, autonomous and able to move quickly with initiatives.
• Strong execution across multiple projects with commercial focus.
• Genuine interest in consumer technology, fintech and personal finance.
• Experience scaling organic acquisition for a consumer mobile app.
• Experience with CRM, lifecycle marketing and retention.
• Experience with PR, partnerships or community-led growth.

Responsibilities

• Own and scale Emma’s organic customer acquisition across ASO, SEO, referrals, content and emerging channels.
• Continuously identify, prioritise and execute new organic growth experiments.
• Develop and execute strategies to improve App Store and Google Play rankings, visibility and conversion.
• Grow non-branded search traffic through technical SEO, content and AI search optimisation.
• Identify new distribution opportunities through partnerships, communities and product-led growth initiatives.
• Analyse acquisition performance, identify opportunities and measure the impact of experiments.
• Work closely with Product, Engineering and Marketing to implement growth initiatives.
• Own CRM and lifecycle marketing, including activation, engagement and reactivation campaigns.
• Coordinate product launches, feature announcements and monthly customer updates.
• Oversee Emma’s website, blog and other owned marketing channels.
• Identify and execute PR opportunities to increase brand awareness.
• Support marketing communications, content and brand initiatives where required.

Skills

Growth marketing

Organic growth

ASO

SEO

CRM

Lifecycle marketing

Analytics

Experimentation

Autonomous

Product launches

Job description

Emma Technologies LTD is building the consumer finance app Emma to empower millions with better money decisions. We are hiring a Growth Marketing Lead to create Emma’s Organic Acquisition engine and dramatically reduce our dependence on paid advertising.

The role is hands-on, entrepreneurial and analytics-driven, with ownership of CRM, product launches and communications. You will identify, test and scale organic growth channels (ASO, SEO, referrals, partnerships, content) while working closely