Organic Growth Lead - Fintech & Consumer App

Emma Technologies LTD.; Greater London; Hybride; GBP 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Dental care

Reduced gym memberships

Cashback benefits & discounts

Regular socials and lunches

Résumé du poste

Emma Technologies LTD. is seeking an Organic Marketing Lead to build Emma’s Organic Acquisition engine from the ground up. You will identify, test and scale new growth channels, from ASO and SEO to referrals and partnerships, while owning CRM and product launches.

This role requires an entrepreneurial, analytical marketer who thrives on experimentation and owning results in a high-growth fintech consumer app environment. Office-based in London with a focus on rapid growth initiatives.

Qualifications

• 3+ years of experience in growth marketing, organic acquisition or a related role, ideally within a consumer app or high-growth technology company.
• A proven track record of independently driving measurable organic customer acquisition.
• Hands-on experience with at least one major organic growth channel, such as ASO, SEO, referrals or product-led growth.
• An analytical and experimental mindset, with the ability to identify opportunities, formulate hypotheses and measure results.
• An entrepreneurial approach: comfortable working autonomously, moving quickly and building initiatives from scratch.
• Strong execution skills and the ability to manage multiple projects without losing focus on commercial outcomes.
• Genuine interest in consumer technology, fintech and personal finance.
• Experience scaling organic acquisition for a consumer mobile app.
• Experience with CRM, lifecycle marketing and retention.
• Experience with technical SEO, ASO and conversion rate optimisation.
• Experience with PR, partnerships or community-led growth.

Responsabilités

• Own and scale Emma’s organic customer acquisition across ASO, SEO, referrals, content and emerging channels.
• Continuously identify, prioritise and execute new organic growth experiments.
• Develop and execute strategies to improve App Store and Google Play rankings, visibility and conversion.
• Grow non-branded search traffic through technical SEO, content and AI search optimisation.
• Identify new distribution opportunities through partnerships, communities and product-led growth initiatives.
• Analyse acquisition performance, identify opportunities and measure the impact of experiments.
• Work closely with Product, Engineering and Marketing to implement growth initiatives.
• Own CRM and lifecycle marketing, including activation, engagement and reactivation campaigns.
• Coordinate product launches, feature announcements and monthly customer updates.
• Oversee Emma’s website, blog and other owned marketing channels.
• Identify and execute PR opportunities to increase brand awareness.
• Support marketing communications, content and brand initiatives where required.

Connaissances

Growth marketing

Organic acquisition

Analytical mindset

Entrepreneurial

CRM & lifecycle

SEO

ASO

Product-led growth

Retention strategies

Outils

CRM tools

Lifecycle marketing

SEO

ASO

Content marketing

Description du poste

Emma Technologies LTD. is seeking an Organic Marketing Lead to build Emma’s Organic Acquisition engine from the ground up. You will identify, test and scale new growth channels, from ASO and SEO to referrals and partnerships, while owning CRM and product launches.

This role requires an entrepreneurial, analytical marketer who thrives on experimentation and owning results in a high-growth fintech consumer app environment. Office-based in London with a focus on rapid growth initiatives.