Optical Store Manager: Lead Sales & Customer Experience

M&S Opticians; Exeter; On-site; GBP 36,000 - 52,000; Full time

Job summary

M&S Opticians is seeking an experienced Manager to lead a high-performing team in-store. You will drive sales performance, promote the M&S Opticians brand, and ensure an outstanding customer experience, working closely with clinical professionals to maximise both service quality and commercial outcomes.

The role requires strong leadership, strategic thinking, and a proven track record in optical retail management, with a focus on coaching, growth, and customer satisfaction across store

Qualifications

• Proven experience in people management within an optical retail setting.
• Strong leadership and team development skills.
• Ability to drive performance and achieve business goals.

Responsibilities

• Lead, onboard, and develop team members to reach their full potential.
• Lead the promotion of M&S Opticians throughout the store to drive customer engagement.
• Maintain high sales performance while ensuring excellent customer service.
• Manage resources effectively to maximise sales and conversions.
• Build strong working relationships with the clinical professionals in store to optimise their contribution to sales and service.
• Work towards achieving Key Performance Indicators (KPIs) and sales targets.
• Implement company policies, procedures, and systems efficiently.
• Identify and implement strategies for business growth and customer retention.
• Ensure compliance with data protection, safeguarding, and company policies.

Skills

People management

Leadership

Sales growth

Customer service

Optical retail

Job description

M&S Opticians is seeking an experienced Manager to lead a high-performing team in-store. You will drive sales performance, promote the M&S Opticians brand, and ensure an outstanding customer experience, working closely with clinical professionals to maximise both service quality and commercial outcomes.

The role requires strong leadership, strategic thinking, and a proven track record in optical retail management, with a focus on coaching, growth, and customer satisfaction across store