Assistant Store Manager

M&S Opticians; Milton Keynes; On-site; GBP 26,000 - 38,000; Full time

Job summary

M&S Opticians in Milton Keynes is seeking an Assistant Store Manager to help oversee optical and hearing businesses, support the Store Manager, and drive sales while delivering exceptional customer care.

You will lead a team, develop the business, manage KPIs, and ensure a seamless customer journey with professional service and regulatory awareness. The role emphasizes leadership, communication, and coaching to grow the store and calendar appointments.

Qualifications

• Experience in optical retail, preferably as a supervisor or team leader.
• Strong leadership and team management skills.
• Professional and customer focused approach to service.
• Excellent communication and interpersonal abilities.
• Understanding of practice operations, industry regulations, and business development.

Responsibilities

• Deputise in absence of the Opticians Manager.
• Lead, motivate, and manage a team on a daily basis.
• Drive sales performance while maintaining excellent customer service standards.
• Promote M&S Opticians throughout the store to increase awareness and appointments.
• Conduct training and performance reviews for sales advisors.
• Ensure a seamless and professional customer journey, addressing enquiries and concerns.
• Manage store KPIs, ensuring profitability and business growth.
• Drive brand awareness through in-store marketing activities.
• Assist or carry out any additional tasks as required.

Skills

Leadership

Team management

Customer service

Communication

Sales focus

Job description

About the Role

As an Assistant Store Manager at M&S Opticians, you will play a key role in ensuring the smooth operation of the Optical and Hearing businesses while delivering exceptional customer care. Supporting the Store Manager, you will oversee daily operations, drive sales performance, and enhance customer experience. With a focus on leadership, business development, and financial management, you will help grow the business and ensure its continued success.

Key Responsibilities

• Be able to deputise in the absence of the Opticians Manager
• Lead, motivate, and manage a team on a daily basis
• Drive sales performance while maintaining excellent customer service standards
• Promote M&S Opticians throughout the store to increase awareness and appointments
• Conduct training and performance reviews for sales advisors
• Ensure a seamless and professional customer journey, addressing enquiries and concerns
• Manage store KPIs, ensuring profitability and business growth
• Drive brand awareness through in-store marketing activities
• Assist or carry out any additional tasks as required

About You

You are a motivated and organised leader with experience in optical retail, looking to take the next step in your career. With strong leadership and communication skills, you excel at inspiring teams, delivering outstanding customer care, and driving business growth. Your commercial awareness, and passion for customer care make you a valuable asset to the team.

Key Requirements

• Proven experience in an optical retail role, preferably as a supervisor or team leader
• Strong leadership and team management skills
• Professional and customer focused approach to customer service
• Excellent communication and interpersonal abilities
• Understanding of practice operations, industry regulations, and business development