Online Trader Merchandiser
Asda
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Benefits offered by this job
Job summary
Asda is seeking an Online Trader Merchandiser to drive the digital strategy, trading insights, and on-site merchandising across categories. You will enhance product discovery and optimise customer journeys to improve conversion and trading performance.
The role requires strong analytics, experience in ecommerce trading, and proficiency with tools like Algolia, Salesforce, and Adobe Analytics. A hybrid working model is in place.
Qualifications
- Experience in an ecommerce online trading/merchandising role.
- Proven expertise in digital trading, onsite optimisation, or product discovery management within online retail.
- Strong analytical skills with a data-driven mindset.
Responsibilities
- Lead development and execution of the digital strategy with trading insights.
- Analyse weekly, monthly, quarterly, and annual sales data and report findings.
- Provide actionable commentary for trade meetings and reports informing forecasting and range decisions.
- Track category, product and cart performance and identify opportunities.
- Collaborate with Buying to interpret seasonal ecommerce strategies and guide buying decisions.
- Oversee day-to-day online merchandising across categories to drive trading performance.
- Optimise product discovery, navigation, and pages for different visitor segments.
- Manage online product catalogue for accuracy and relevance.
- Use Algolia, Salesforce and onsite optimisation tools to improve discovery and conversion.
- Monitor customer journey metrics and identify friction points for UX improvements.
- Work with Product Team to propose new features and functionality.
Skills
Tools
Job description
Competitive salary plus benefits.
Key Responsibilities
1. Digital Strategy & Trading Insights
- Support in the development and execution of the digital strategy.
- Lead, weekly, monthly, quarterly and annual sales analysis (category, product, cart), presenting clear insight, risks, and opportunities.
- Deliver actionable commentary for weekly trade meetings and business reports. that inform sales forecasting, range planning and product decisions.
- Track and report on category, product and cart performance, identifying trading patterns, risk and opportunities and recommending actions.
- Partner closely with Buying to interpret seasonal ecommerce strategies and provide deep analysis of digital product performance to guide future buying decisions.
2. On‑Site Merchandising & Product Discovery Optimisation
- Oversee day‑to‑day online merchandising across categories to ensure strong trading performance and aligned commercial priorities.
- Continuously optimise product findability, navigation, category pages and product pages to enhance relevance for different visitor segments.
- Manage all aspects of the online product catalogue to ensure accuracy, enrichment quality and customer relevance.
- Use platforms such as Algolia, Salesforce and onsite optimisation tools to improve product discovery, relevance and conversion.
3. Customer Experience & Journey Improvement
- Monitor customer behaviour and journey performance metrics (e.g., bounce rate, exit points, basket abandonment) to identify friction and improvement opportunities.
- Collaborate with the Product Team to recommend new features, enhancements and functionality that improve the overall user experience.
4. Trading Campaigns and Markdown
- Work cross‑functionally with Marketing teams to plan and deliver online campaigns, product launches and seasonal moments.
- Ensure homepage, landing page and promotional updates are executed accurately and at pace.
- Implement markdown strategy across the platform.
- Conduct weekly competitor reviews to maintain understanding of market trends, merchandising approaches and digital best practice.
- Stay informed on emerging technologies, ecommerce behaviours and optimisation techniques, ensuring the business remains competitive.
What You’ll Bring
- Experience in an ecommerce online trading/merchandising role.
- Proven expertise in digital trading, onsite optimisation, or product discovery management within online retail.
- Strong analytical skills with a data‑driven mindset and the ability to translate insight into action.
- Proficiency with tools such as Algolia, Salesforce, Adobe Analytics, ContentSquare,
- Exceptional organisational skills and attention to detail.
- Ability to manage multiple priorities and adapt in a fast‑paced trading environment.
- Strong problem‑solving skills—proactive, resourceful and able to take initiative.
- Excellent communication and stakeholder management capability, with confidence leading cross‑functional discussions.
- A positive, solutions‑focused attitude and a collaborative approach.
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
Discretionary company bonus
Company pension up to 7% matched
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
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