Online Fashion Merchandiser: Drive Range, Pricing & Launch

Danielle Ward Recruitment; Lancashire; On-site; GBP 28,000 - 42,000; Full time

Job summary

Danielle Ward Recruitment is seeking a commercially minded Fashion Merchandiser for a fast-growing online fashion brand in the UK. You will own the product journey from range planning and development through pricing, production, launch and in-season trading.

You will combine sharp commercial instincts with strong analytics to maximise sales and margin, monitor performance across styles and categories, and drive opportunities to optimise stock and profitability.

Qualifications

• Experience in fashion merchandising, ideally online/e-commerce
• Strong analytical skills and drive to succeed
• Understanding of full product lifecycle and brand strategy

Responsibilities

• Support seasonal and ongoing range planning, ensuring the product offering aligns with brand strategy and commercial targets.
• Analyse sales, customer behaviour, market trends and previous performance to shape range decisions.
• Build and maintain range plans, option plans, WSSI and sales/stock forecasts.
• Monitor performance by style, category and collection, identifying bestsellers and opportunities.
• Own the critical path from product sign-off through to delivery and online launch.
• Manage milestones across sampling, approvals, production, fabric and trims, POs, shipping and delivery.
• Work with suppliers on costs, quantities, production updates and delivery dates.
• Review supplier costs, negotiate where appropriate and protect target margins.
• Support price changes, promotions, markdowns and clearance activity to maximise profitability.
• Partner with E-commerce to ensure timely online launches.
• Analyse weekly and monthly sales and stock performance.
• Track KPIs such as sales, sell-through, gross margin, stock cover and markdown.
• Use trading performance to inform future range planning and decisions.
• Work cross-functionally with Design, Buying, Production, E-commerce, Marketing, Finance and Operations.

Skills

Range planning

Analytical skills

Commercial mindset

Job description

Danielle Ward Recruitment is seeking a commercially minded Fashion Merchandiser for a fast-growing online fashion brand in the UK. You will own the product journey from range planning and development through pricing, production, launch and in-season trading.

You will combine sharp commercial instincts with strong analytics to maximise sales and margin, monitor performance across styles and categories, and drive opportunities to optimise stock and profitability.