Omnichannel Journey Architect - AI-Driven

Astellas Pharma

Addlestone

Hybrid

GBP 90,000 - 120,000

Full time

14 days+

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Benefits offered by this job

Hybrid work model

Office in Addlestone

Job summary

Astellas Pharma is seeking a Journey Orchestration Expert for the UK. The role sits within the Customer Engagement Excellence function and focuses on enabling brand teams to deliver data-driven omnichannel journeys that integrate paid, earned, and owned channels.

The position emphasizes AI-powered Next Best Experience and compliant personalization at scale. The role leads with Chapter and Value Team collaboration, leveraging CDP/CRM data to drive activation strategies, identity frameworks, and

Qualifications

Experience in omnichannel strategy and marketing enablement within regulated environments.
Ability to leverage data and analytics to design customer journeys and enable intelligent engagement models.
Proven leadership in global, matrixed organisations and cross-functional transformation.

Responsibilities

Enable brand teams to activate connected omnichannel journeys across paid, earned, and owned channels with measurable outcomes.
Design end-to-end customer journeys using insights, segmentation, and automation; advance NBE AI-driven engagement models.
Collaborate with data, marketing, and digital teams to evolve orchestration capabilities and ensure compliant personalization at scale.
Lead cross-functional initiatives and align with senior stakeholders across Commercial and Medical functions.