CRM Journey Architect: Data-Driven Automation

Roche; Welwyn; On-site; GBP 70,000 - 100,000; Full time

Job summary

Roche in the United Kingdom is seeking a Journey Orchestrator to design and deploy automated customer journeys that connect brands with healthcare professionals and patients. You will translate briefs into sophisticated segments, build complex journey flows in CRM and marketing platforms, and lead end-to-end testing to ensure flawless customer experiences across web, email and field channels.

You will drive data-driven segmentation, ensure consistency across touchpoints, and train marketing

Qualifications

• Hands-on backend CRM and marketing automation experience.
• Strong data logic and customer segmentation capabilities.
• Ability to translate briefs into complex journey changes.

Responsibilities

• Build and manage complex conditional logic for automated journeys and field-triggered interactions.
• Lead end-to-end testing, verify data triggers and branching logic.
• Ensure a consistent customer experience across web, email and field interactions.
• Transform briefs into sophisticated customer segments for campaigns.
• Coordinate with global operational teams and own UK output quality.
• Train Marketing and Medical Affairs colleagues to build simple journeys.
• Create and maintain a library of self-service journey templates.

Skills

CRM & marketing automation

Data logic

Customer segmentation

Journey building

Quality assurance

Training colleagues

Tools

Adobe Campaign

Journey Optimiser

Veeva CRM

Salesforce Marketing Cloud

HTML/CSS

Job description

Roche in the United Kingdom is seeking a Journey Orchestrator to design and deploy automated customer journeys that connect brands with healthcare professionals and patients. You will translate briefs into sophisticated segments, build complex journey flows in CRM and marketing platforms, and lead end-to-end testing to ensure flawless customer experiences across web, email and field channels.

You will drive data-driven segmentation, ensure consistency across touchpoints, and train marketing