Journey Orchestration Expert

Astellas Pharma; Addlestone; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Office in Addlestone

Job summary

Astellas Pharma is seeking a Journey Orchestration Expert for the UK. The role sits within the Customer Engagement Excellence function and focuses on enabling brand teams to deliver data-driven omnichannel journeys that integrate paid, earned, and owned channels.

The position emphasizes AI-powered Next Best Experience and compliant personalization at scale. The role leads with Chapter and Value Team collaboration, leveraging CDP/CRM data to drive activation strategies, identity frameworks, and

Qualifications

• Experience in omnichannel strategy and marketing enablement within regulated environments.
• Ability to leverage data and analytics to design customer journeys and enable intelligent engagement models.
• Proven leadership in global, matrixed organisations and cross-functional transformation.

Responsibilities

• Enable brand teams to activate connected omnichannel journeys across paid, earned, and owned channels with measurable outcomes.
• Design end-to-end customer journeys using insights, segmentation, and automation; advance NBE AI-driven engagement models.
• Collaborate with data, marketing, and digital teams to evolve orchestration capabilities and ensure compliant personalization at scale.
• Lead cross-functional initiatives and align with senior stakeholders across Commercial and Medical functions.

Skills

Omnichannel strategy

Marketing automation

Journey orchestration

Data analytics

AI-driven engagement

Cross-functional leadership

Executive communication

Education

Computer Science Degree or similar

Advanced degree in healthcare or pharmaceutical marketing

Tools

CDP/CRM platforms

Job description

About Astellas

Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com .

About Astellas

Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com .

Are you driven to make a real difference in the lives of patients?

We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

About This Job

The Journey Orchestration Expert is part of the Customer Engagement Excellence (CEE) team within the broader Value Delivery organization. CEE is an integrated global group focused on supporting capabilities across VALUE Delivery, including Commercial (Sales/Marketing), Market Access and Medical Affairs, to enhance delivery and outcomes to the business, whilst prioritizing ethical decision making. During all such activities, there is a need to ensure that the integrity and independence of Medical Affairs capabilities is not compromised. The Chapter Expert is expected to proactively communicate and consult with their Chapter and Value Team Leads as necessary to ensure that the integrity and independence of Medical Affairs is maintained at all times.

The Journey Orchestration Expert is a senior capability leader, responsible for enabling brand teams across commercial and medical to realize the full potential of a connected, data-driven omnichannel ecosystem. The role drive’s ability to activate seamless customer journeys across paid, earned, and owned channels, ensuring orchestration capabilities translate into measurable engagement and business outcomes.

A key focus of the role is advancing Next Best Experience (NBE) AI-driven engagement models, partnering cross-functionally to embed intelligent decisioning into brand, field, and content activation strategies. The Journey Orchestration Expert collaborates closely with Value Teams to ensure customer identity, segmentation, automation, and orchestration capabilities are aligned for scale. This includes supporting the evolution of HCP identity frameworks, assessing CDP enablement for enterprise growth, and integrating AI-powered models that optimize content delivery and engagement effectiveness.

In the role of Chapter Expert, the individual executes day-to-day activities within their assigned Value Team, with responsibilities that may vary according to the team’s mandate. Within the Value Team, the Chapter Member focuses on resolving specific business challenges for the organization. Value Teams are established and evolve in response to changing business objectives, and Chapter Members serve as key business partners, applying their expertise to drive organizational results.

As a Value Team member, the individual collaborates with cross-functional resources to achieve defined objectives and outcomes, working from a prioritized backlog of tasks. The Chapter Expert works directly with the Value Team Lead to execute the team’s strategy and deliverables in alignment with its mission.

The Chapter Expert receives capability and skillset development under the guidance of the Chapter Lead, who provides coaching and mentoring within the Agile model.

This opportunity is located in the UK and reports into the Chapter Lead - Journey Orchestration & Omnichannel Operations.

Key activities

• Enable brand teams to activate connected, data-driven omnichannel journeys across paid, earned, and owned channels, ensuring alignment with the Omnichannel Engagement Framework and clear performance measurement.
• Design and optimize end-to-end customer journeys leveraging customer insights, segmentation, and automation, while advancing Next Best Experience (NBE) AI-driven engagement models to embed intelligent decisioning into activation strategies.
• Enable Marketing Automation, Data, and Digital teams to evolve orchestration capabilities, including CDP enablement and harmonized HCP identity, consent, and preference frameworks that support compliant personalization at scale.
• Collaborate with chapter experts and value teams to ensure seamless content activation, consistent messaging, and continuous optimization of orchestrated experiences through agile ways of working.

Essential Knowledge & Experience

• Vast experience in the pharmaceutical or life sciences industry, with demonstrated leadership in global, matrixed organisations operating across multiple markets.
• Proven expertise in omnichannel strategy, marketing enablement, journey orchestration, and marketing automation within regulated environments.
• Strong experience leveraging data, CDP/CRM platforms, and analytics to design customer journeys and enable intelligent engagement models (including AI-driven/NBE approaches).
• Deep understanding of content and channel ecosystems, including identity, consent, and personalisation frameworks supporting HCP engagement.
• Demonstrated ability to lead complex, cross-functional transformation initiatives spanning business, digital, and technology teams.
• Executive-level communication and influencing skills, with the ability to engage senior stakeholders and drive alignment across Commercial, Medical, Digital, and IT functions

Educations & Qualifications

• Computer Science Degree or similar.
• Advanced Degree in healthcare or pharmaceutical marketing.

Preferred Qualifications

• Marketing technology / MarTech capabilities and strong data expertise.
• Strong customer-centric focus.
• Experience in Agile Environments.
• Experience managing internal and external resources.
• Past experience in cross-continent organizations (e.g., Americas, Europe, Japan).

Additional information

• This is a permanent, full-time position.
• This position is based in Addlestone, UK.
• This position follows our hybrid working model. Role requires a blend of home and the expectation of 2 days per week in office. Flexibility may be required in line with business need.

Working Environment and Location

• At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.

Benefits

Careers | Astellas

Why Astellas

• Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients' lives worldwide.
• Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
• Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you'll have the opportunity to shape the future of healthcare.
• A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions.

Our Organisational Values and Behaviours

• Integrity
• Innovation
• Impact
• One Astellas
• Accountability
• Courage
• Sense of Urgency

  Skills And Capabilities

  Organizational Focus

  We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.