Omnichannel Strategy Manager

Planet Pharma; England; On-site; GBP 52,000 - 70,000; Full time

Benefits offered by this job

Competitive referral scheme

Job summary

A global biopharmaceutical leader is seeking an Omnichannel Strategist near Uxbridge. This role focuses on designing and optimizing omnichannel strategies for healthcare professional engagement. Candidates should have extensive experience in digital marketing and be fluent in Italian and/or Spanish. Join a dynamic team shaping the future of marketing in the pharmaceutical industry, with opportunities to innovate and collaborate with passionate professionals worldwide.

Qualifications

• Extensive experience in digital marketing, including strategy development and execution.
• Strong cross-functional leadership and stakeholder management skills.
• Fluency in Italian and/or Spanish essential for collaboration.
• Data-driven with experience leveraging insights to optimize customer engagement and campaign performance.

Responsibilities

• Lead the development of omnichannel brand campaigns and media plans.
• Collaborate with brand teams to create channel-agnostic engagement strategies.
• Provide insights to optimize campaigns and customer engagement.
• Apply digital marketing capabilities and best practices across analytics, CRM, websites, emails, social media, and SEM.
• Drive innovation by piloting new digital tools and capabilities.
• Coach brand teams to embed omnichannel thinking into daily operations.

Skills

Digital marketing

Omnichannel marketing strategy

Stakeholder management

Analytics

Fluency in Italian

Fluency in Spanish

Tools

CRM systems

Analytics tools

Job description

12 Month Contract (Strong chance of extension!)

Based near Uxbridge

We’re partnering with a global biopharmaceutical leader dedicated to discovering, developing, and delivering innovative medicines that help patients overcome serious diseases. With a focus on oncology, hematology, immunology, cardiovascular, and neuroscience, the company is known for pioneering immunotherapies and developing widely used treatments. Collaborating with biotech firms and academic institutions, they’re committed to accelerating drug development and expanding their pipeline.

The Role:

We are seeking an Omnichannel Strategist to join the Commercial Excellence function and support brand teams in designing, executing, and optimizing omnichannel strategies. This role is embedded within brand teams, primarily focused on healthcare professional (HCP) engagement, and leads digital and media channel planning, working closely with internal stakeholders and external partners.

What You’ll Do:

• Lead the development and execution of omnichannel brand campaigns, media plans, and tactical programs to drive measurable business impact.
• Collaborate with brand teams and Commercial Excellence functions (Content Delivery, Customer Engagement Platforms) to create channel-agnostic engagement strategies, then translate them into targeted digital channel plans.
• Provide actionable insights and recommendations to optimize campaigns, content, and customer engagement.
• Apply advanced digital marketing capabilities and best practices, including analytics, modular content, CRM, websites, IVAs, email, social media, remote engagement, and SEM, to achieve business objectives.
• Drive innovation by piloting and scaling new digital tools and marketing capabilities.
• Coach brand teams to adopt new ways of working and integrate omnichannel strategies into daily operations.

Candidate Profile:

• Extensive experience in digital/omnichannel marketing, including strategy development, campaign execution, analytics, and multi‑channel marketing operations.
• Fluency in Italian and/or Spanish is essential due to regular collaboration with in‑market colleagues.
• Strong cross‑functional leadership and stakeholder management skills.
• Data‑driven with experience leveraging insights to optimize customer engagement and campaign performance.

Why Join Us:

Be part of a team shaping the future of omnichannel marketing in the pharmaceutical industry, working with innovative therapies and collaborating with passionate professionals worldwide.

Referral Note:

If this role isn’t right for you, we’d greatly appreciate any referrals! Planet Pharma offers a competitive referral scheme to thank you for your help.

We welcome applications from all suitably qualified candidates regardless of their race, sex, disability, religion/belief, sexual orientation or age. We are an equal opportunities Recruitment Business and Agency.

Planet Pharma is an American parented Employment Business/Agency that provides global staffing services with its head‑quarters in Chicago and our EMEA regional office located in Central London. We have invested significantly in creating a robust international platform that enables us to work compliantly in 30+ countries with a current network of 2500+ active contractors globally as well as a very strong permanent / direct hire recruitment offering.