Omnichannel Content Lead: End-to-End Campaign Architect

Confidential; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Confidential is seeking an experienced Omnichannel Content Lead to translate campaign platforms into compelling storytelling across retail and digital touchpoints. You will lead end-to-end content toolkits, from early channel concepts through agency production and final delivery, ensuring consistency with the brand experience.

The role requires collaboration with creative agencies and cross-functional stakeholders in a fast-paced, international marketing environment.

Qualifications

• Proven omnichannel content development experience.
• Strong understanding of how retail and digital channels fit a connected journey.
• Ability to translate campaign ideas into channel-specific concepts.
• Experience leading creative agencies and managing feedback.
• Ownership of complex content projects from concept to delivery.
• Experience managing budgets and challenging scope.
• Excellent presentation and stakeholder management skills.
• Autonomous, fast-moving delivery mindset.

Responsibilities

• Translate campaign platforms into channel-specific executions across touchpoints.
• Develop end-to-end content toolkits from scoping to delivery.
• Brief and guide creative agencies; consolidate feedback.
• Oversee timelines, dependencies, and production readiness.
• Review agency estimates; optimise budgets.
• Manage stakeholder relationships and present concepts confidently.
• Deliver high-quality work under tight deadlines.
• Collaborate with international brand communications across markets.

Skills

Omnichannel content

Integrated marketing

Campaign execution

Agency leadership

Content project ownership

Budget management

Stakeholder management

Autonomous work

Tools

Figma

Adobe Creative Suite

AI-enabled platforms

Job description

Confidential is seeking an experienced Omnichannel Content Lead to translate campaign platforms into compelling storytelling across retail and digital touchpoints. You will lead end-to-end content toolkits, from early channel concepts through agency production and final delivery, ensuring consistency with the brand experience.

The role requires collaboration with creative agencies and cross-functional stakeholders in a fast-paced, international marketing environment.